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Zapak launches Game CDs



Gaming major Zapak Digital Entertainment Ltd, Indias largest online gaming portal, a Reliance Group Venture has announced the launch of Zapak Game CD. Zapak being the pioneer in online gaming, wanted to extend the gaming phenomenon to the masses through offline modes as well.

Zapak has launched gaming CDs at prices starting at Rs 49/-. Zapak Game CDs are available at two price points Rs. 49/- (CD Pack) and Rs. 99/ (DVD Pack). Zapak for the first time has taken efforts without compromising on content, product and packaging. They come in aesthetically packed CD / DVD boxes which will appeal to the youth of today.

Speaking on the launch of Zapak Game CD, Zapak COO Rohit Sharma said, "Games in PC CDROM is an established category and people are used to CDs as product category, Zapak will differentiate itself in the market by following a three point strategy: Firstly to provide world class games, Secondly to make the Game Cds available at dramatic low pricing and third but not the least to provide a complete range of 150+ titles spread over 4 genres. We believe that with our pricing we can put a stop to piracy as well."

The Game Cds are being distributed through an extensive distribution network across the country. These Gaming CDs will be made available to the masses across all large and small format stores in 77+ cities across 3500+ stores. By end of the year Zapak Game CDs will launch 1 million CDs and 150+titles in phases. In the current phase Zapak Game CDs has launched 47 titles and 1,41,000 Gaming CDs in the market.


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