Zapak launches Game CDs
Gaming major Zapak Digital Entertainment Ltd, India‘s largest online gaming portal, a Reliance Group Venture has announced the launch of Zapak Game CD. Zapak being the pioneer in online gaming, wanted to extend the gaming phenomenon to the masses through offline modes as well.
Zapak has launched gaming CD‘s at prices starting at Rs 49/-. Zapak Game CD‘s are available at two price points Rs. 49/- (CD Pack) and Rs. 99/ (DVD Pack). Zapak for the first time has taken efforts without compromising on content, product and packaging. They come in aesthetically packed CD / DVD boxes which will appeal to the youth of today.
Speaking on the launch of Zapak Game CD, Zapak COO Rohit Sharma said, "Games in PC – CDROM is an established category and people are used to CD‘s as product category, Zapak will differentiate itself in the market by following a three point strategy: Firstly to provide world class games, Secondly to make the Game Cd‘s available at dramatic low pricing and third but not the least to provide a complete range of 150+ titles spread over 4 genres. We believe that with our pricing we can put a stop to piracy as well."
The Game Cd‘s are being distributed through an extensive distribution network across the country. These Gaming CD‘s will be made available to the masses across all large and small format stores in 77+ cities across 3500+ stores. By end of the year Zapak Game CD‘s will launch 1 million CD‘s and 150+titles in phases. In the current phase Zapak Game CD‘s has launched 47 titles and 1,41,000 Gaming CD‘s in the market.
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