Zapak gets fast and gorgeous with mtv!

Mumbai, 09 June 2009:, India’s leading gaming portal has tied up with the hottest new show on MTV – ‘MTV Force India, The Fast and the Gorgeous’. The show is a hunt for the 4 speed divas for Force India F1 team. is the official gaming partner for the show and has created an advergame for the same.

To play, the user needs to help the top model pass 3 levels of the game as she performs the duty of a pit babe but all in limited time.

The game can be played on and also through

This advergame, created specially for the show adds a new dimension to them and reaches out to their audience in a novel manner.

Says Aditya Swamy, SVP Sales & Marketing, MTV India, “At MTV, we always look for opportunities to engage our audiences across multiple screens. Gaming and speed go hand in hand and with this partnership we are glad to extend the property into the online world. This is a powerful tool in our plan to surround sound our viewers.”

Commenting on this, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “This tie-up was a natural fitment for both brands with MTV being the coolest youth channel and being the leading youth destination in the online space in the country. The Fast & The Gorgeous is a promising show and we at thought that it was an interesting show to partner with.”

About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 54 gameplexes present in 32 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

About MTV India
MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them music and non music programming (Bollywood, fashion & style, fiction, reality series and non –stop humor )in MTV Ishtyle. The MTV VJ’s are known for their witty humor, their awesome sense of style and their penchant for the unpredictably cool. MTV India is now part of Viacom – 18, a 50 – 50 joint venture between Viacom & Network TV 18. Since its launch in 1996, the channel has been felicitated at various national as well as International platforms for its unique humor and unmatched creativity. MTV is the ultimate destination for advertisers to reach out to the Indian youth with its path breaking properties (MTV Fully Faltoo Films, Vodafone MTV Splitsvilla, Intel Centrino MTV On The Job, Mirinda MTV Kickass Mornings, Style Awards, Pepsi MTV Youth Icon and MTV Hero Honda Roadies, among others) that have created unparalleled loyalty amongst the viewers. With almost 600 thousand hyperactive users, continues to be the most popular youth hangout online.

For further press release related information, please contact:
  • Zapak Digital Entertainment Ltd.
    Richa Anand
    93246 20303
  • Hanmer & Partners
    Bratin Roy
    98338 68621
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