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Cadbury 5 Star: Now lost in Cricket Fever

Brings you the World’s Largest Online Cricket League with Zapak.com

Mumbai, May 27, 2009: Don’t just watch the Cricket League, be a part of it! Cadbury 5 Star along with Zapak.com has announced the launch of ‘5 Star Indian Online League’.

Witnessing the rising steam and craze for cricket this season, 5 Star along with Zapak wants to give an opportunity to the gamers of the country to prove their mettle. The league is ready to provide opportunities to young enthusiasts to compete against the best in the country. The platform extends the chance to give an experience of what it takes to be the best along with prizes worth Rs.1 crore.

How do you participate?
3 simple steps:
I – Log on to www.5stariol.zapak.com and choose your team
There are 8 city leagues that a user needs to choose from just like your very own IPL! After the user chooses his/her league, he/she has to play 2 cricket games – bowling and batting to attain a hi-score in both (collectively).

II – City Team Selection
50 high-scorers from each city will come to nearest Zapak Gameplex and the top 11 make it to the city team.

III – Grand Finale
The Top 11 gamers will compete against each other to win the IOL.

The winners of the 5 Star Indian Online League will win a seat on the Board of Zapak Cricket in India (BZCI). This Board controls game ratings, writes Game Reviews for every game, Selects Game of the Week, Selects Daily Poll, Pick Hot Cricketing Topic of the Week, Expert Blogs (write with Krish Srikanth), Test new Cricket games etc.

Apart from this winners will also get Kolkata Knight Riders merchandise. There are other prizes like free downloadable games, Cricket kits, Gameplex coupons, Game Cds etc.

Sanjay Purohit, Director - Marketing Cadbury India said “Cricket is on everybody’s mind nowadays and we wanted to reach out to our TG in the digital space via this cricket fever. This property together with Zapak.com will cater to all cricket lovers and help them experience a never before cricket league.”

Commenting on this initiative Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Limited said, “India is a cricket frenzy nation where cricket is considered a religion. And we at Zapak try to take this fever to yet another level by giving the game a platform on the internet. Zapak.com is India’s largest cricket destination with over 25 games dedicated to the sport. We think 5 Star Indian Online League will get people involved in their favorite sport and enjoy with the current cricket league fever.”

This league will go on for 4 weeks till mid June 2009. This is a chance for cricket lovers to be a part of an actually cricket league and represent their city.

So log on to www.5stariol.zapak.com and start gaming!

Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 54 gameplexes present in 32 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

For further press release related information, please contact:
  • Zapak Digital Entertainment Ltd.
    Richa Anand
    93246 20303
  • Hanmer & Partners
    Bratin Roy
    98338 68621
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