Neil Nitin Mukesh cheers gamers at the National Finals of Gillette Mach3 Turbo India Gaming Championship ’09
Record turnout of 1.16 million participants for India’s biggest gaming tournament
World’s 2nd biggest online gaming championship
Mumbai, 26th Feb’09: Gillette Mach3 Turbo India Gaming Championship ‘09, the biggest gaming tournament in India witnessed its Finals in Mumbai today. There were 48 finalists present battling it out to win the championship.
The tournament was announced with the launch of Gillette Mach 3 Turbo Winner razor on 8th January’09. All set to bring out the confidence and winning spirit in everyone, the tournament witnessed gamers participating in casual as well as hardcore games across 8 cities which included Mumbai, New Delhi, Hyderabad, Chennai, Ahmedabad, Kolkata, Pune and Bangalore. The Championship rapidly gained popularity amongst gamers.
The tournament showcased some of the most popular casual games like Cricket, Tennis, Street Soccer, Superbike Racing and hardcore games like NFS and Fifa ’08. A total of 1.16 gamers participated in this tournament across the country. This is world’s 2nd biggest gaming championship after World Cyber Games which received a participation of 1.6 million gamers.
Also seen at the event amongst the gamers was Bollywood hunk, Neil Nitin Mukesh to unveil ‘Aa Dekhein Zara’ game created by Zapak for his forthcoming movie ‘Aa Dekhe Zara’ and to felicitate the winners of the biggest gaming competition. When asked about his passion for gaming, he commented, “I have fond memories of playing games as a child and I still continue to game whenever I’m seeking some fun. I would like to take this opportunity to congratulate Gillette and Zapak who have set up a platform for the gamers through Gillette Mach3 Turbo India Gaming Championship’09 and hope that they come together again in future to keep up the spirit of gaming amongst the youth.”
Commenting on the success of the championship, Sumeet Narang, Marketing Manager - Gillette India, said, “Gillette Mach 3 Turbo has always been about bringing out the winner in everyone and the spirit to challenge the world. Since the launch of the brand, we have provided nothing but the best to the men of the country. Furthering our association with sports, we partnered with Zapak to launch the first-of-its kind India Gaming Championship at the launch of the new red look Gillette Mach 3 Turbo Winner Razor. It was an attempt to bring out the winner in everyone and give every sports enthusiast a chance to try their games online. The overwhelming response that we have received is extremely encouraging.”
Adding to this Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “Gillette Mach 3 Turbo India Gaming Championship ‘09 has received an all time record turnout of 1.16 million. We are absolutely thrilled with the response it has received. India Gaming Championship ‘09 was a big platform for the gamers in our country to come forward and showcase their gaming talents. We want to develop and nurture the gaming talent in India with the help of such tournaments. We are very happy that all of us saw an exciting gaming competition with this tournament. I am happy that Gillette has joined hands with us to promote the biggest ever gaming championship in India and see the potential that the gamers hold in this country.”
Gillette Mach3 Turbo India Gaming Championship ’09 was a huge success and received an over-whelming response from gamers across the county.
About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Cards, which serve as a micro payment option, allowing gamers to purchase games from the portal. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution networks with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year the first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space
Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.
About Gillette India Limited
Gillette India Limited (GIL) has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.
For further press release related queries, please contact:
Zapak Digital Entertainment Ltd.
Hanmer & Partners
For Gillette India Limited:
Corporate Voice|Weber Shandwick
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