World premiere of a music video on

BIG Picture announces the world premiere of the music video “Oh Sexy Mama” from the movie 13b

Mumbai, 17th February, 2009: Reliance Group’s BIG Pictures has rolled out intense marketing and promotional campaign for its upcoming supernatural thriller film ‘13 B – Fear has a new address.'

The online arms of Reliance Big Entertainment -, and have come together for an unconventional and a new route to promote the movie.

BIG Pictures announced today the world premiere of their music video “Oh Sexy Mama” from the movie 13B. The music video is going to be premiered on 18th February’09 at 13:00 hours on . This is the first time that a music video is being premiered online. is already attracting huge number of visitors with the kind of spooky content it has. Premiere of the video on the site is one step further towards innovative marketing.

13 B is directed by national award winning director Vikram K Kumar, starring R Madhavan and Neetu Chandra, with music by Shankar, Ehsaan, Loy trio. The music will be released by Reliance Big Entertainment's Big Music.

The microsite will also allow the users to post in their comments related to ghost stories, haunted places, black magic, etc. All in all it is a place for those who are horror freaks and love everything that involves ghosts.

Commenting on this, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “ has created this micro site with the intention of reaching out to the audience interested in horror and ghost related information. You will be surprised by the number of people interested in scary and horror stories and we are getting a great response. Now to take the promotion of the movie a step further, we are doing the first ever online premiere of a music video. It has set a benchmark in the online movie marketing space. We at Zapak are trying to leverage the digital space to its fullest and come up with innovative mediums online.”

The premiere of the music video online is surely going to set a trend in the music industry. With the target audiences shifting to the virtual space, it is a viable and cost effective option to reach out to the people.

So catch the first ever online premiere tomorrow!

Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Cards, which serve as a micro payment option, allowing gamers to purchase games from the portal. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution networks with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year the first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

For further press release related queries, please contact:
Zapak Digital Entertainment Ltd.
Richa Anand
93246 20303

Hanmer MS&L
Bratin Roy / Piya Roy
9833868621 / 9820740379

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