Zapak replaces Saas-Bahu sagas as women take on Gaming as a new entertainment option
Posted on: November, 2008
With no new episodes of television shows running on air, viewers are getting more and more anxious. Viewers have found new time on their hands which is hard to pass. They are looking at new entertainment options to pass their idle time.
Online Gaming is a new leisure option that women have taken fancy to. Casual games are quick, free-to-play and a great way to pass time. With the variety of games available, some women are preferring games to television sagas. Zapakgirls.com, the dedicated website for girls has over 2000 world class casual games. Today zapakgirls.com
gets 10 million page views per month and 2,00,000 visitors till date which makes it the largest internet destination in India for girls.
Internationally over 50% of the gamer community is formed by women (*Casual games association report, 2007). 75% of the buyers on the best international casual gaming websites realarcade.com & bigfishgames.com
are women. This trend of online gaming is fast catching up in India as well. 70% of buyers on the downloadable section of Zapak.com are women. They prefer games like Diner Dash and Cake Mania.
Zapak Games, the merchandise arm of Zapak Digital Entertainment Ltd has experienced a quarter million sales of Zapak Game CDs in the tertiary markets as well. And 50% of the buyers are women.
Zapak wants to gift women special gaming hours at Zapak Gameplex across the country. As a replacement to daily dose of hourly entertainment of sagas, Zapak Gameplex, the gaming café by Zapak is offering 1 hour of daily entertainment to all the women. Women will now be able to compete and game with their counterparts for free of cost. This offer will begin on 24th November 2008 and end on 8th December 2008 (15 days).
Now instead of learning and playing wicked mind games in their households, women can play clean and fun casual games with Zapak.
Based on this story, Hindustan Times (Mumbai and Delhi) did a front page story.
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