World’s 1st multilingual user generated gaming website launched
The largest casual gaming destination in the world would be available in 6 languages

Posted on: October 22, 2008

Zapak Digital Entertainment Ltd, India’s largest online gaming company, a Reliance Group Venture, today launched their first gaming portal for the international markets - This initiative marks the company’s foray in the international market. is the world’s 1st multilingual user generated gaming website currently available in Spanish, French, Russia, Portuguese, English and Hindi. More languages will be added at regular intervals. At present, more than 12,000 single player games are available on the website. Zapakworld will introduce multiplayer games on the portal soon. There are games available from all the genres of casual gaming including Racing, Cricket, Shooting, Arcade, Action, Strategy, Puzzles, Cooking etc.

Zapakworld is a feature rich gaming portal where users can upload their photos, select avatars, make new buddies, meet like-minded people and engage in some social networking while playing. Users can win virtual cash by playing games regularly. This virtual cash can be used in turn to buy virtual items from a virtual shopping mall created on the portal. Gamers can earn experience points which then increase their gaming levels on There is an option of Buddies & Challenges, wherein gamers can choose their buddies and then challenge each other on games. The gamers have an option to rate the games they play and even write reviews on the game. Site will soon offer try before you buy downloadable games in each country with local pricing & payment methods. This section will offer top of the line casual games along with hardcore games.

Speaking on the occasion Mr. Rohit Sharma, COO, Zapak said, “After creating an internet gaming success story in the Indian Market, Zapak is now creating an offering for the global consumer with With the best aggregation of content, a robust proprietary technology platform and unique community features is the most comprehensive offering in the space in the world today. As the next step to expand our global presence we plan to launch casual gaming websites in Brazil China and Russia.”

About Zapak Digital Entertainment Ltd.:
Zapak is the only gaming company in India to create a complete value chain for Online Gaming. With currently over 5.1 million registered gamers Zapak has created the largest database for Casual Gaming in the country. In its endeavor to complete the value chain Zapak has launched Zapak Cards, which serve as a micro payment option, allowing gamers to purchase games from the portal. Zapak Gameplexes have also been introduced, with world-class ambience to provide better enabled access points to gamers. There are currently 51 Gameplex across India, with plans to increase the number to 500 by the end of 2008. Zapak Games, focusing on gaming merchandise has successfully re-launched movie based merchandise with innovative packs; it has also launched merchandise around a popular TV animation called Bakugan. Zapak plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year the first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd.

For further information, please contact:
Jyotika Ahuja
+91 93236 22379
Richa Anand

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