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Reliance Big Entertainment Enters U.S. Mobile Content Market with the Launch of Jump Games



Company looks to broaden its global entertainment business with North American office and rollout of several new mainstream content licenses over the next few months

Mumbai, India and Chicago, USA – August, 2008 – Reliance Big Entertainment today announces the launch of Jump Games USA and the opening of a new U.S. headquarters based in Chicago. Jump Games, a leading publisher and developer of games across mobile platforms, is aggressively looking to acquire top mobile content licenses and brands for distribution on its mobile worldwide network.

We are keen on building a global enterprise that leverages the top entertainment content across the globe,” said Rajesh Sawhney, President of Reliance Big Entertainment. “Our recent deals in the entertainment space convey our focus and commitment towards building global entertainment equity. With Jump Games setting up operations in the US, we will be concentrating on the mobile space aggressively. To ensure the future of our success, our partnerships and alliances with America’s biggest firms will be critical. The idea is to expand the mobile entertainment umbrella for Jump in the mobile space, via strong and sustained growth – both organic as well as inorganic

The launch of Jump Games USA and the opening of our new office is an important step in strengthening our ability to acquire and deliver exciting mainstream mobile content to U.S. consumers,” said Salil Bhargava, CEO of Jump Games. “Jump Games is already a leading publisher and developer of premium mobile content and our North American team will be a driving force in building key relationships with North America’s leading media and entertainment companies.”

The expansion of Jump Games into the U.S. represents a significant shift in the company’s ability to bring exciting mobile content to and from this market through its Global Service Delivery Platform. In line with the expansion plans, Jump Games has appointed Amit Khanduja as their EVP Americas. Amit has more than 15 years of high-technology consumer and enterprise experience, holding key positions at several leading companies like Sun Microsystems, HP and Tira Wireless.

Jump Games is an independent venture of Reliance Big Entertainment, which is part of the multi-national conglomerate Reliance Group. The company has exclusive global licenses to create and distribute games for some of the world’s leading brands like Manchester United Football Club, Virgin Comics, and Honest Entertainment (Fido Dido).

Reliance Group is among India’s top three private sector business houses on all major financial parameters, with a market capitalization of over US$ 47 billion. The interests of the Group range from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission, distribution of power and infrastructure development (Reliance Infrastructure Ltd) and entertainment.

About Reliance Big Entertainment:
Reliance Big Entertainment Pvt. Ltd. (RBEL) is the flagship media and entertainment company of Reliance Group. RBEL’s initiatives are into the following principal verticals – a) Filmed Entertainment, b) Broadcasting and c) Internet and New Media.

The filmed entertainment vertical comprises of film production, distribution and exhibition. Currently, it has the largest slate of films under various stages of production and has tied up frontline talents from Indian film industry. It also recently entered into a slew of development deals with a no. of Hollywood based production houses promoted by leading Hollywood talents. RBEL owns the largest exhibition chain in India and also has recently acquired 250 screens in US and 51 screens in Malaysia. It has recently acquired controlling stake in Big ND Studio, a premier studio infrastructure known for its quality. Apart from these, RBEL has also ventured into Music & Home Video, Animation, Special Effects and Digital Restoration & Enhancement business. It has recently acquired the iconic Lowry Digital Images, the Digital Images Business of US-based DTS Inc.

In the broadcasting space, RBEL has set up the largest FM radio network in India with 44 stations and also a station in Singapore. In television broadcasting, the company has ambitious plan to launch a bouquet of channels comprising of General Entertainment, Film, Business, Kids, Music, News and other niche channels.

In the new media space, RBEL has already launched a number of ventures – Zapak (zapak.com) - India's number one gaming portal, BIGAdda (bigadda.com) - India's fastest growing social networking platform, BIGFlix(bigflix.com) – online and offline movie rental and movie download business, and Jump Games - a mobile entertainment venture.

About Jump Games:
Jump Games is a leading publisher and developer of mobile games. Distributed across the US, Europe, South Africa, Australia, the Middle East and Asia, Jump's games can be accessed and played on leading networks in more than forty countries worldwide. For more information on Jump Games log on to www.jumpgames.com

For more information or to set up an interview, please contact:
Eric Gonzalez
VSC Consulting
415.272.0836
eric@vscconsulting.com


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