GHAJINI TO BE SCREENED WITH SUBTITLES AT BIG CINEMAS
Move to benefit hearing-impaired and non-Hindi speaking audience
Mumbai, 26th December 2008…
BIG Cinemas, India's largest and fastest growing cinema chain will be screening Ghajini with subtitles at select screens in Mumbai. The facility will make the film more accessible to hearing-impaired and non-Hindi speaking guests of the cinema. The film will be screened with English subtitles in its second week at digital screens in BIG Cinemas, Wadala and Metro BIG Cinemas.
Tushar Dhingra, Chief Operating Officer – BIG Cinemas said, "This will ensure that the cinema medium can be enjoyed more completely by a larger number of the public, especially the hearing impaired who could not earlier understand the dialogues. The release of Ghajini, being an eagerly awaited film, was an ideal way for us to start offering this facility and will set a trend for future releases."
Patrick von Sychowski, Chief Operating Officer – Adlabs Digital Cinema added, "Digital cinema technology makes it easy to introduce such innovations. We look forward to introducing more such innovations for the benefit of the audience."
Mr. N.U. Nayak, Deputy Director - Helen Keller Institute for Deaf & Deafblind, welcomed the development saying, "Screening films with subtitles will definitely help hearing impaired persons to understand and enjoy films without misinterpretation."
This facility is available at no extra cost. For bookings, please check BIG Cinemas listings in your local newspaper or log on to www.bigcinemas.com.
About BIG Cinemas
BIG Cinemas, a division of Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Group, is India’s largest cinema chain with about 400 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats. It is also launching the first megaplexes in the country.
Adlabs Digital Cinema
Adlabs Digital Cinema is India’s leading provider of DCI-grade digital cinema services, including mastering, installation and service and hard drive and optic fiber connectivity and distribution. Based in Film City, the division mastered 50 films in 2K quality in its first six months of operation, working with all of the Hindi film industry’s leading producers and distributors, as well as assisting Hollywood distributors.
About Adlabs Films Ltd
Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Group, is India’s fastest growing film and entertainment services company. Adlabs has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI, Film Restoration, Digital Mastering, Studios and Equipment rentals.
Adlabs Films also operates BIG Cinemas’, India's largest cinema chain with 400 screens spread across India, US and Malaysia. It has a significant presence in the film distribution space with a nationwide presence across India as well as offices in London, New York, Los Angeles and Malaysia. Adlabs' television venture, Synergy Adlabs, is among the top players in the television programming industry.
For more information, please contact:
Adlabs Films Ltd.
Ph: +91 93230 21484
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