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INDIA’S LARGEST CINEMA CHAIN BECOMES BIG CINEMAS
Largest Consumer Entertainment Brand Change
International Rollout to be Executed Shortly


Posted on: October 24, 2008

Adlabs Films Limited, a member of the Reliance Group and India’s largest cinema chain announced today the launch of BIG Cinemas with the tagline “Ab Bada Mazza Ayega”.

The entire rollout will happen simultaneously on Tuesday, 28th October 2008 across BIG Cinemas’ 73 properties throughout the country, totaling 186 screens and 71000 seats. On Tuesday, BIG Cinemas’ guests across the country will see a major transformation in BIG Cinemas signages, collaterals and all promotional material including TV, radio, print, outdoor and online campaigns, reflecting the new brand. Guests can make bookings on the new website www.bigcinemas.com. Over three million visitors are expected to visit a BIG Cinema in the next year and the brand change will be a significant transformation for them.

The new brand has been designed by international creative agency Bonsey Design based in Singapore. BIG has values of being multifaceted, world-class, vibrant and engaging. Its personality is fun-loving, infectious, refreshing and trendy. It is also in sync with the group’s philosophy of “Think Bigger. Think Better”.

Anil Arjun, Chief Executive Officer – Adlabs Films Ltd, “India’s largest cinema chain is now clearly reflecting its place as part of BIG, the premier entertainment brand in India. In line with the Reliance Group’s philosophy for a single monolithic consumer entertainment brand “BIG”, India is the first step in our international brand rollout; BIG Cinemas will also be rolled out across over 200 cinemas in US and Malaysia shortly.” All future cinemas will also be launched under the BIG Cinemas brand.

Tushar Dhingra, Chief Operations Officer – BIG Cinemas, commented on the rollout saying, “This is the largest consumer brand change in the entertainment domain. We feel that the brand’s fresh new look will appeal to our wide range of guests from both metros and smaller cities alike. The emphasis is on giving our guests a larger than life or BIG experience when they visit any Big Cinema across the country and to give the brand a more relatable and approachable feel, in line with the strong tradition of thoughtful customer care we have been known for.”

About Adlabs Films Ltd:
Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Group, is India’s fastest growing film and entertainment services company. Adlabs has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI, Film Restoration, Digital Mastering, Studios and Equipment rentals.

Adlabs Films also operates India's largest cinema chain with about 400 screens spread across India, US and Malaysia. It has a significant presence in the film distribution space with a nationwide presence across India as well as offices in London, New York, Los Angeles and Malaysia. Adlabs' television venture, Synergy Adlabs, is among the top players in the television programming industry.

About BIG Cinemas
BIG Cinemas, a division of Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Group, is India’s largest cinema chain with about 400 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats. It is also launching the first megaplexes in the country.

For more information, please contact:
Joanne D’Souza
Adlabs Films Ltd.
Ph: +91 9321597147
Email: joanne.dsouza@adlabsfilms.com


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