News tie-up with ICL

Posted on: November, 2008 has tie-up with the Indian Cricket League (ICL) to create communities around the city based teams participating in the event.

The various teams participating in the ICL 20-twenty Championship are:

1. Ahmedabad Rockets
2. Chandigarh Lions
3. Lahore Badshahs
4. Mumbai Champs
5. Royal Bengal Tigers
6. Hyderabad Heroes
7. Delhi Giants
8. Chennai Superstars
9. Dhaka Warriors

As part of the association:
  • ICL will promote the ICL adda through television (aston bands, pushbacks, anchor mentions and promos) and print media (ads and editorial)
  • ICL will share exclusive content audio, video, text and images to be part of the addas
  • Players from the teams will create their profiles and join the adda; and also invite all their friends to join and support their team
  • Prominent ICL personalities, including commentators and administrators, to share their expert views on players and matches through to promote the ICL adda through:
  • Featuring the adda
  • Banner inventory across the site
  • Mailers to userbase

Revenue generation through the addas and merchandising are part of the plans to make the ICL adda the primary online destination for cricket fans.

To support your favourite ICL team, log on to, and join the ICL adda!

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