BIGADDA.com most user friendly social networking site: JuxtConsult
About the Survey:
The Internet research firm, JuxtConsult, has released the Website User Friendliness and Usage Satisfaction Study, an online survey to evaluate the user-friendly nature of social networking sites in India.
The survey compares eight social networking sites – Orkut.com, Facebook.com, BIGADDA.com, BharatStudent.com, Fropper.com, MySpace.com, Yaari.com and MingleBox.com on four parameters – ease of access, ease of usage, design appeal and usage satisfaction.
These parameters are further divided into 20 sub-parameters such as time taken to open the site, branding of the site, presentation of content, colours and text graphics used, relevance and ease of locating content, navigation across various pages and perceived sense of security.
Each website was tested by 200 respondents, who were asked to surf the sites and rate the portals on different parameters, based on which a Website User Friendliness (WUF) Index was calculated.
The study reveals that BIGADDA.com is the No. 1 site when it comes to overall website user friendliness. It scored 6.9 on the WUF Index, while Fropper.com of the People Interactive Group scored 5.9. Networking sites like Orkut.com and Facebook.com scored 5.4 and 4.5 respectively on the WUF Index. Other portals having similar scores are – MingleBox.com (5.4), MySpace.com (5.4), Yaari.com (5.3) and BharatStudent.com (5.2).
The study also released a separate ranking for each parameter. BIGADDA.com is ranked as the No. 1 portal for its ease of access and design appeal. Ease of access is measured on the basis of the time taken by a site to appear, while design appeal is calculated on the colours and graphics used by the site, branding, relevance and presentation of content.
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