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RELIANCE MEDIAWORKS EXPANDS 3D CAPABILITIES

Offers new integrated 3D services for any type of 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting

Expanding alliances with leading 3D solution providers in Hollywood

Seamless link to India-based capacities for conversion, DI and Digital Cinema packages on fibre optic link between Los Angeles and Mumbai

Mumbai, Los Angeles and London, August 26, 2010 — Reliance MediaWorks Ltd., India’s fastest growing film and entertainment services company and a member of the Reliance group has expanded its global 3D capabilities by offering integrated 3D services across the entire film services value chain.

Reliance MediaWorks Burbank (formerly known as Lowry Digital) has taken its well-established proprietary image processing technologies to create powerful new tools for all types of 3D project requirements. In addition to producing a superior image quality, the company’s advanced processes alleviate the eye strain that has historically plagued 3D distribution and projection.

The company has launched new integrated 3D services for any type of 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting, in addition to the existing services for stereoscopic 3D conversion, DI grading for 3D, creation and handling of 3D DCPs and 3D camera services

Reliance MediaWorks Burbank facility has performed image and detail enhancements, vertical and horizontal alignments issues and “911 emergency” fixes for 3D versions of Avatar, Journey to the Center of the Earth, U2, X Games 3D: The Movie and Step Up, among others. Reliance MediaWorks is also expanding its partnerships and is in discussions with leading 3D Solution providers in Hollywood to offer end-to-end integrated 3D solutions. The company has already worked closely with recognized Hollywood 3D pioneers on films or projects that originated in 3D or 2D to bring the best possible stereoscopic 3D images to cinema screens.

Reliance MediaWorks can both offer high end services within its own facility in Burbank, as well as tapping into the quality and scale of services available through Reliance MediaWorks’ operations in India which includes a team of more than 400 trained 3D artists. The company’s Indian operation also offers 3D DI grading and digital cinema package (DCP) creation and handling capabilities.

To further enhance the synergy between the services offered by Reliance MediaWorks across three continents, the company operates a first of its kind, optical fibre network, through Reliance Globalcom’s Ethernet Private Line. This network can support seamless high-speed exchange of data across locations and services.

Commenting on the expansion of 3D capabilities, Anil Arjun, CEO of Reliance MediaWorks said, “Reliance MediaWorks Burbank is recognized as Hollywood's most advanced Image Processing and Enhancement facility and has had the privilege of working on some prestigious 3D movies. With the new sophisticated proprietary 3D solutions, coupled with our large facilities in India and partnerships with Hollywood leaders in the space, we look forward to deliver unparalleled results for a variety of applications and ultimately help filmmakers in creating the finest possible 3D experience."

Reliance MediaWorks currently has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Animation; Film Restoration and Image Enhancement; 3D ; Digital Mastering: Studios and Equipment rentals with presence across India, USA, UK and Japan.

About the new Integrated 3D Services offered by Reliance MediaWorks:

Alignment Correction

Reliance MediaWorks uses proprietary technologies to correct all types of alignment issues for stereoscopic production including rotational and vertical alignments. The tools track an image throughout the shot, automatically adjusting frame by frame throughout a camera move so that the scene is now aligned vertically and horizontally throughout. The alignment correction alleviates the historically problematic eye fatigue for viewers as well as providing a better and more accurate set of background plates for CG and Visual Effects work.

Precise Eye Matching

Reliance MediaWorks has the technologies for utilizing the high-frequency detail from one “good eye” to map onto the out of focus eye to spectacularly save the shot. The company also does color match and uses the proprietary focus recovery to ensure that both eyes are beautifully matched and aligned. These processes heighten the viewing experience and will save time and money, avoiding an expensive re-shoot or an un-necessary 2D to 3D conversion.

Grain and Noise Management

Reliance MediaWorks’ software and image processing specialists can expertly manage grain and noise throughout the film to achieve a desired look. The company also provides grainless/noiseless background plates to enable consistent visual matching for sequences involving visual effects composited with live action. The grain and noise management tools not only address these technical issues, but can also be used by filmmakers to fulfill their artistic vision by modifying the look of the picture to a specific vision.

On-Set Consulting

Reliance MediaWorks offers on-set consulting in order to identify potential issues during the shooting process. The company’s experts provide technical guidance before the set is struck and actors are released. The collaboration can include both the choreographic and stereoscopic elements of 3D capture.

About Reliance MediaWorks Ltd.:

Reliance MediaWorks Limited is India’s fastest growing film and entertainment services company and a member of the Reliance Group.

Reliance MediaWorks operates BIG Cinemas, India's largest cinema chain with over 530 screens spread across India, the United States, Malaysia, Nepal and Netherlands.

Reliance MediaWorks currently has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Animation; Film Restoration and Image Enhancement; 3D ; Digital Mastering: Studios and Equipment rentals with presence across India, USA, UK and Japan.

Reliance MediaWorks’ television venture, BIG Synergy, is among the top players in the television programming industry.

About Reliance MediaWorks Burbank:

Reliance MediaWorks Burbank (Formerly Lowry Digital) is a division of Reliance MediaWorks Ltd. and a member of Reliance Group, is a state-of-the-art postproduction resource that utilizes proprietary image processing science to deliver superior picture elements for a wide range of content owners and producers. Applications include film restorations, SD-to-HD TV conversion services, emergency image repair, digital blow-ups and digital intermediate enhancements. The company’s unique technology – The Lowry Process™ – is used to create unsurpassed image quality at every stage of the workflow for all outputs, including film, broadcast television, commercials, digital cinema, Blu-ray, or web-based video. Lowry Digital’s clients are predominantly industry giants like Walt Disney, Paramount Pictures, MGM and 20th Century Fox and entertainment leaders like George Lucas and James Cameron.

For further press queries kindly contact:

Khushboo Benani
Sr Manager – Corporate Communications
Reliance MediaWorks Ltd.
LL: +91 22 39808900 Ext: 307
Fax: +91 22 39808985
Cell: 09323021484
Email: khushboo.benani@relianceada.com



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