BIG Pictures 'Mera Pind-My Home' sees the biggest ever opening for a Punjabi Film in Punjab and Overseas
Posted on: September 9, 2008
- Widest-ever release for a Punjabi film
- 'Mera Pind-My Home' sees highest record opening in Punjab, grossing INR 57,95,533 in the opening weekend
- 'Mera Pind-My Home' grosses £72,000 in the opening weekend in the UK, USD $177,000 in USA and Canada, AUD $42,419 in Australia and NZ $4,400 in New Zealand
- The film has been produced, processed and distributed by Reliance Big Pictures
- The film has been marketed world wide by Reliance Big Pictures
BIG Pictures' and Punj-aab Movies International's latest film 'Mera Pind – My Home' is all set to beat records. The film opened to packed houses in Punjab and grossed INR 57,95,533 in the opening weekend alone. In India, the film got released in 44 screens (22 prints and 22 digital). Overseas, the film opened at an astounding £72,000 in the UK, $177,000 in US and Canada, AUD $42,419 in Australia and NZ $4,400 in New Zealand. The film released overseas with 56 prints across UK, USA, Canada, Australia, New Zealand, and Germany.
'Mera Pind-My Home' follows closely on the success of Manmohan Singh and BIG Pictures' last Punjabi release, 'Mitti Wajaan Mardi'. Incidentally the last highest grossing Punjabi film released in the UK was also Manmohan Singh's 'Dil Apna Punjabi' which grossed £258,000. The Director, also has to his credit super hit films - 'Asa Nu Maan Watna Da', 'J'ee Aaayaan Nu', and 'Yaaran Naal Baharaan'.
Sunir Kheterpal, COO, BIG Pictures said, “We are delighted with the overwhelming response to 'Mera Pind-My Home' in Punjab and overseas. This is truly a landmark film for Punjabi cinema. BIG Pictures, is proud to have ensured 'Mera Pind-My Home' had the widest release ever for a Punjabi film. BIG Pictures believes in bringing quality cinema to viewers and we were confident that this film would appeal to Punjabi audiences the world over.”
Saurabh Varma, Chief Marketing Officer, BIG Pictures said, “Big Pictures was very confident about 'Mera Pind- My Home' and the response has been overwhelming. The promotion activity of 'Mera Pind-My Home' was complemented with branding and innovative marketing initiatives that have helped in creating a buzz about the film.”
Director Manmohan Singh says, “Punj-aab Movies International is proud of its association with BIG Pictures. They have been instrumental in giving the film the widest possible release globally. I am very happy with the outcome of this film. Together, we are committed to bringing quality Punjabi cinema to audiences the world over. Having said that, I would like to re-iterate the strong message that we drive through 'Mera Pind- My Home'; self-empowerment … which is just as important to us as the commercial success of the film.”
'Mera Pind-My Home' is a complete entertainer with the perfect mix of emotions, drama and comedy. The film released worldwide on 5th September, 2008 and is running successfully across the globe.
About Reliance Big Entertainment
Reliance Big Entertainment is the flagship Media and Entertainment Company of Reliance - Group, with significant presence in film entertainment, broadcasting and new media ventures.
RBEL is investing over USD 1 billion in its Filmed Entertainment business and will commence roll-out of its first set of Indian movies later this year.
The company has already signed a slew of top-end directors/producers, including Farhan Akhtar and Ritesh Sidhwani's Excel Entertainment, Vidhu Vinod Chopra, Madhur Bhandarkar, Shyam Benegal, Sudhir Mishra, Vipul Shah, etc. Reliance Big Entertainment also acquired majority stake in ND Studio in Karjat earlier this year. Company has also built a state of the art animation studio in Pune: Big Animation, which will release its first movie later this year.
Reliance Big Entertainment recently announced development silos with Nicolas Cage's Saturn Productions, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hank's Playstone Productions, Brad Pitt's Plan B Entertainment and Jay Roache's Everyman Pictures.
Adlabs, a Reliance Group Company, operates largest number of multiplex screens in India. Adlabs recently acquired 251 screens in the US and 51 screens in Malaysia.
Reliance Big Entertainment recently acquired iconic Lowry Digital Images, a leading image enhancement and restoration services company in the US.
The company has the largest FM radio network spanning 44 stations, offline and online movie rental business – BiIGflix.com, and owns other leading new media initiatives like Zapak.com [No. 1 online games portal in India], BIGAdda.com [No. 1 Indian social network] and Jump Mobile [leading mobile gaming company that recently tie-up with Manchester United].
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Preeti Puri Sharma
Vice President, PR