Reliance Mobile announces Special “Do Knot Disturb” Zone on R-World

BIG Pictures & Puja Entertainment set to release ‘Do Knot Disturb’ worldwide across 1060 screens worldwide on October 2nd

Mumbai, September 30, 2009: The actor- director Jodi No. 1 of Govinda and David Dhawan, two Miss Universes Sushmita Sen and Lara Dutta and aapla mulga Riteish Deshmukh will create a laughter riot with their forthcoming film ‘Do Knot Disturb’ that releases worldwide on October 2, 2009 across 1060 screens.

Reliance Mobile today announced winners for the special ‘Do Knot Disturb’ contest that is being promoted across various verticals. Reliance Mobile has gone live with special mobile content based on the movie leveraging its VAS platform R-World to allow users to access special content including caller tunes, ringtones, wallpapers and videos related to ‘Do Knot Disturb’. The film is a co-production between BIG Pictures and Puja Entertainment.

Govinda, Sushmita Sen, Riteish Deshmukh and Lara Dutta from the star cast of the film were present at Reliance World at Juhu, Mumbai on September 30, 2009 to connect to press through video conferencing across Chandigarph, Jaipur, Indore, Lucknow, Hyderabd R-World’s. There was also a ‘Meet-and-Greet’ with key RCom distributors and dealers.

Speaking on the occasion, Mr. Akshay Kumar, Senior Executive Vice President, Reliance Communications said, “We are proud to associate with Do Knot Disturb. We are happy to promote this movie across all platforms offered by Reliance Communications. We are optimistic on leveraging our technology to create a definitive connect of this film with our subscribers across the country.”

Mr. Sunir Kheterpal, COO, BIG Pictures, stated, “We are pleased to partner RCom in this initiative that will take Do Knot Disturb to RCom subscribers. This will considerably broaden the appeal of the film, across audiences.”

Mr. Kulmeet Makkar, CEO, BIG Music & Home Entertainment, said, Do Knot Disturb’s music is fast gaining popularity with audiences. The songs in the album are peppy; something that is loved by all generations and I’m sure RCom subscribers will enjoy greater interaction with the movie and music.”

Directed by David Dhawan, the multi-starrer Do Knot Disturb is a comedy of errors. Nadeem Shravan’s foot-tapping compositions have added zing to the music album from the stable of BIG Music.

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About BIG Music & Home Entertainment:
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Group. The Reliance Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 85 million including over 2.2 million individual overseas retail customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 500,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

For press queries kindly contact:

Preeti Puri Sharma
Vice President, PR
M: +91 9323367815

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