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BIG Music ‘flash mobs’ Delhi to promote “Do Knot Disturb”

Unique marketing promotion for David Dhawan’s upcoming release


September 21, 2009: Do Knot Disturb a co-production between BIG Pictures and Puja Entertainment is all set to release worldwide on 2nd October, 2009. As part of the marketing efforts for the film over the weekend, BIG Music used ‘Flash Mobs’ that visited Delhi malls to promote the music and movie.

The two super fun dance tracks from the film ‘Bebo’ & ‘Mere Naal’ have a distinctive Punjabi tadka and have has been ruling the charts ever since the film’s music was launched. A group of young dancers dressed in Do Knot Disturb attire visited malls of Delhi and broke into a dance to the Do Knot Disturb soundtrack. They grooved to the hit songs ‘Bebo’ and ‘Mere Naal’ across 9 malls with highest footfalls in Delhi over the weekend (18, 19 and 20th September) and reached out to more than 20,000 people.

This flash mob strategy instantly engaged the shoppers present in the malls and moviegoers entering and exiting multiplexes. It was an instantaneous success with many onlookers joining the dancers.

After receiving a stupendous response in Delhi, BIG Music now plans to take this activation to other cities in the coming weeks.

Kulmeet Makkar, CEO – BIG Music & Home Entertainment, said, “BIG Music has consistently believed in building greater audience interaction. Do Knot Disturb’s soundtrack is fresh, peppy and energetic and a remarkable dance album. The ‘flash mob’ activation is an extension of the music’s clear mass appeal and we are sure audiences will be intrigued by these enthusiastic and unexpected performances.”

About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as a dominant player in the Indian Music and Home Entertainment industries.

Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On!!, the company has also released blockbusters such as Welcome, Jodhaa Akbar, Singh is Kinng , Rock On!! and Ghajini on home video.

The company is the exclusive licensee to the best of Hollywood’s prestigious studios - Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & DreamWorks Animation SKG, Inc. With its robust pan-India distribution network, the company ensures reach for these Hollywood products, not only in urban markets but also mass markets. BIG Home Video has launched iconic movies like The Godfather, The Dark Knight, Shrek and Kung Fu Panda, amongst others in Blu-ray, DVD and VCD formats.Visit us at http://bigmusic.co.in and http://bigvideo.co.in

For press queries kindly contact BIG Pictures:

Preeti Puri Sharma
Vice President, PR
M: +91 9323367815

Rohini Bhandari
Manager, PR
M: + 91 9323290523

Aarti Jadhav
Manager, PR
M: + 91 9819993075


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