BIG Pictures’ ‘Yaavarum Nalam’ completes 100 Days
‘Yaavarum Nalam’ grosses Rs 13 crore at the box office
Mumbai, June 15th, 2009: BIG Pictures’ Tamil film ‘Yaavarum Nalam’ starring R. Madhavan and Neetu Chandra completed 100 days at the box office on 14th June.
‘Yaavarum Nalam’ is directed by Vikram K. Kumar. It released on 6th March, 2009 and has grossed a collection of Rs 13 crore at the box office. The film has faired extremely well in all theatres in Chennai, Chengalpattu and Coimbatore cities.
Additionally, Yaavarum Nalam’ has done well in all BIG Cinemas properties in Coimbatore, Salem, Madurai, Dindugal, Sivakasi, Vellore, Pondicherry and Tanjore cities, which constituted approximately 20% of the films’ entire gross box office collection.
Sunir Kheterpal, Chief Operating Officer - BIG Pictures says, “We are delighted with the 100 day milestone that ‘Yaavarum Nalam’ has crossed. Yaavarum Nalam was a challenging film to market and distribute and we were able to do so effectively with the help of our team in Chennai, who contributed invaluably by localizing the marketing & promotions. We are glad to have experienced success in the Tamil Film Industry with our first release itself.”
Even as the film completed its 100th day at the box office on 14th June, director Vikram K. Kumar is currently in Shanghai attending the Shanghai International Film Festival where the film’s Hindi version ‘13 B’ is being screened to a large section of international audience over a period of three days from 13th – 15th June.
About Reliance Big Entertainment:
Reliance Big Entertainment Ltd. (RBEL, www.rbe.in) is the flagship media and entertainment arm of the Indian conglomerate Reliance Group (www.relianceada.com). It has a significant presence in filmed entertainment (film production, distribution, exhibition and TV content), broadcasting, studio infrastructure, processing, digital services, music, home video, animation, events, out of home, gaming and new media.
BIG Pictures, RBEL's motion picture brand, has built a formidable Indian film production slate in English, Hindi and several other Indian languages, which it markets and distributes worldwide.The slate has projects with leading production houses and marquee Indian directors, both mainstream and arthouse, including Vidhu Vinod Chopra, Rakesh Roshan, Farhan Akhtar, David Dhawan, Anurag Basu, Kunal Kohli, Priyadarshan, Madhur Bhandarkar, Sudhir Mishra, Shaji N. Karun, Shyam Benegal, Rituparno Ghosh, Buddhadeb Dasgupta, M.S. Sathyu and Amol Palekar.
In Hollywood, RBEL has signed development deals with Julia Roberts' Red Om Films, Nicolas Cage's Saturn Productions, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hanks' PlayTone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures and Brett Ratner's Rat Entertainment.
RBEL's associate company ADLABS is India's largest film processing, exhibition and services company.
Reliance Group (www.relianceada.com) is among India's largest private sector, business houses and has interests in communications, financial services, health, energy, infrastructure and media & entertainment.
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Preeti Puri Sharma
Vice President, PR