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BIG Pictures rolls out innovative marketing activities for its upcoming super natural thriller '13 B- Fear has a new address'



Monday, Feb 16th, Mumbai: BIG Pictures is all set to release their forthcoming film, '13 B- Fear has a new address' on 6th March. The film, a supernatural thriller, stars R Madhavan and Neetu Chandra in key roles. The film has been directed by National Award winning director Vikram K Kumar, with music by Shankar- Ehsaan –Loy and wonderfully recreated and depicted on screen by ace cinematographer P C Sreeram. The film's music will be released by Reliance Big Entertainment's BIG Music.

BIG Pictures has announced a unique contest based on the film's 'Supernatural Thriller' theme 'Have You Been Spooked'. Entries have been thrown open to audience; to send in stories of their spooky experiences and stand a chance to win Rupees One lac. Short listed entries will also be evaluated for development into a BIG Pictures film.

The contest will be publicized across platforms and details are available on the film's website www.whatis13b.com; which since its going live has made a record run with 1 lac visitors. Big Pictures has also planned an extensive online promotion campaign for '13B Fear has a new address'. This campaign also marks the coming together of the online arms of Reliance Big Entertainment; Zapak.com, BIG Flix and BIG Adda.

R.Madhavan thrilled about the slate of planned activities said, "We have received overwhelming response on the promos and trailers of 13B across different platforms including the online space especially social networking sites. This contest is a great way for participants to make money out of stories which can actually spook people out; May the spookiest win!! As an audience member, I am definitely excited about this spooky contest on whatis13b.com"

BIG Pictures Chief Marketing Officer, Saurabh Varma said, "The contest is aimed at connecting with and engaging the film's audience. Interesting entries hold the potential to become the next BIG project. We are very excited about the association with Zapak.com, BIG Flix and BIG Adda to utilize the benefits of the online space to help fans connect with '13B- Fear has a new address' on a different platform altogether".

Luck By Chance, which released this January, has already set BIG Pictures 2009 slate on roll with some great reviews and an exceptional box office opening. BIG Pictures is all geared up for their next release 13B, a super natural thriller directed by Vikram, starring R. Madhavan and Neetu Chandra which will adorn the silver screen on 6th March, 2009 followed by this engrossing suspense thriller, Sikandar which will release on the 27th March, 2009; completing the first quarter cycle of BIG Picture slate 2009.

About Reliance Big Entertainment Pvt Ltd.
Reliance Big Entertainment Ltd. (RBEL) (www.rbe.co.in ) is the flagship media and entertainment arm of Indian conglomerate, Reliance Group, (www.relianceada.com) with significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures.

With investments over USD 1 billion in its Filmed Entertainment business RBEL's motion picture brand, BIG Pictures has built a formidable film production slate in Hindi, English & other Indian languages, which it markets & distributes worldwide. The slate has projects with leading production houses and marquee Indian directors like Vidhu Vinod Chopra, Rakesh Roshan, David Dhawan, Indra Kumar, Ravi Chopra, Farhan Akhtar, Sudhir Mishra. Shaji N. Karun, Shyam Benegal, Rituparno Ghosh, Buddhadev Dasgupta, M.S Sathyu & Amol Palekar,

On the Hollywood slate, BIG Pictures has development silos with Nicolas Cage's Saturn Productions, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hank's Playstone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures, Brett Ratner's Rat Entertainment and Julia Roberts' Red Om Films.

For press release related queries please contact:
  • Preeti Puri Sharma
    Vice President, PR
    BIG Pictures
  • Joanne D'souza
    BIG Pictures


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