BIG Music and Home Video supports Fever 104 FM for a grand Musical Celebration
– "Fever Music Mahotsav"
Mumbai: July 21, 2009: BIG Music supports Fever 104 FM for the “Fever Music Mahotsav”, a 4-week music festival that celebrates the love and passion for music! This month-long bonanza features music across the widest range of genres ranging from spiritual to Indipop during the day; Hindi golden oldies at night; Sufi, Ghazal and Instrumental on the weekends and more.
As part of the Fever Music Mahotsav, there will be Ghazal specials on Sundays. Jagjit Singh was interviewed by the popular RJ Karan Singh on his show ‘Rubaroo’. Jagjitji shared his musical journey, featuring his popular ghazals and personal favourites. He also spoke about his latest superhit album Inteha. The show was aired on Fever 104 FM this Sunday, July 19 between 9 and 11 pm.
To promote the festival and the ‘Ghazalon Ki Barsaat’ with Jagjit Singh’s special interview, Fever 104 FM has undertaken an extensive advertising campaign that includes print ads and outdoor billboards.
‘Inteha’ is BIG Music’s latest album by the ghazal maestro. The album features 8 new songs, composed and sung by Jagjit Singh. There are six romantic tracks and two ghazals seeped in life’s philosophy. And that’s not all. Apart from the new recordings, the project also stands out because of the unique video concept. Keeping this in mind the prevalent trend of music being more ‘visual’, the album has also been released on home video in DVD and VCD format, with music videos of all 8 tracks.
Speaking on the occasion, Kulmeet Makkar, CEO, BIG Music & Home Entertainment, said, "We are delighted to partner and support Fever 104 FM’s innovative and grand music festival that truly embraces all genres of music and goes beyond Bollywood. Fever Music Mahotsav will give radio audiences an excellent opportunity to revisit their favourite melodies and listen to newer artists and their music."
Neeraj Chaturvedi, National Marketing Head of Fever 104 FM, says, "Fever 104 FM has always stayed true to the brand proposition ‘Its All About The Music’ and with Fever Music Mahotsav we delivered our promise of offering our listeners the most unforgettable and stimulating musical experience in all our cities. We were glad to have Big Music as a partner in this initiative reaffirming our commitment of providing our listeners with the best on-air content"
About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as a dominant player in the Indian Music and Home Entertainment industries.
Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On!!, the company has also released blockbusters such as Welcome, Jodhaa Akbar, Singh is Kinng and Rock On!! On home video.
The company is the exclusive licensee to the best of Hollywood’s prestigious studios - Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & DreamWorks Animation SKG, Inc. With its robust pan-India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.
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