BIG Home Video

Groundbreaking Winner of Three Academy Awards®
Makes Home Entertainment Debut

One of the Years’s most critically-Acclaimed Films Arrives June 27, 2009
on Two-Disc Special Edition DVD and Two-Disc Blu-ray
brimming with Over Three Hours of Fascinating Special Features

Mumbai, June 26 – An epic-adventure and captivating story of one man’s unusual and enchanted life, director David Fincher’s Academy Award®-winning film THE CURIOUS CASE OF BENJAMIN BUTTON debuts as a two-disc DVD and two-disc Blu-ray on June 27, 2009 from BIG Home Video. Called “a monumental achievement” that “must be experienced” (Rex Reed, New York Observer), the film stars Academy Award nominee Brad Pitt who “does his best work ever” (Lou Lumenick, New York Post) and Academy Award winner Cate Blanchett who “is simply dazzling” (Joe Morgenstern, Wall Street Journal) in an exhilarating adventure that takes viewers on a breathtaking journey filled with romance and redemption. Nominated for 13 Academy Awards and winner for Best Visual Effects, Art Direction and Makeup, THE CURIOUS CASE OF BENJAMIN BUTTON also stars Academy Award nominee Taraji P. Henson (Hustle & Flow), Academy Award winner Tilda Swinton (Michael Clayton) and Julia Ormond (Legends of the Fall) in a grand tale of a not-so-ordinary man and the people and places he discovers along the way, the loves he finds, the joys and romance of life and what lasts beyond time.

THE CURIOUS CASE OF BENJAMIN BUTTON two-disc DVD and two-disc Blu-ray boast over three hours of enthralling special features including interviews with stars Brad Pitt and Cate Blanchett with behind-the-scenes footage of their astonishing on-screen transformations, an in-depth documentary revealing the unusual journey of the film itself including the secrets of its award-winning visual effects and an exploration of the groundbreaking computer wizardry that brought the magical world of Benjamin Button to life. The Blu-ray is priced at Rs.1499. The DVD is available in 2 different packaging options: the premium Steel-book at Rs.799 & the standard at Rs.599. The film is also available on VCD at Rs.299.

The Blu-ray & Steel-book DVD come with a set of exclusive collectibles: 4 post-cards & a booklet that captures rare moments from the film. A pure delight for any collector!

The home video release will be supported by extensive media campaigns on TV, Radio & the Internet. Radio partner Radio City will run exciting contests across 6 of its stations in Mumbai, Delhi, Bangalore, Pune, Chennai & Hyderabad. The film is also supported by a strong direct marketing campaign – that involves reaching out to focused audiences through customized e-mailers & brochures.

Kulmeet Makkar, CEO, BIG Music & Home Entertainment has to say, "This epic masterpiece is a grand experience as one traces a time-traveler’s journey into the joys of life, the sadness of death and a love that endures beyond time. It’s a film one just cannot afford to miss!"

About BIG Music & Home Entertainment:
BIG Music & Home Entertainment is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

Prepare to be wooed as BIG Home Video launches the best of Hollywood cinema on Blu-ray, DVD and VCD. Discover a mother’s quest to find her son, in the Angelina Jolie-starrer ‘Changeling’, based on a true story. Experience the magic of Brad Pitt’s superlative performance in ‘The Curious Case of Benjamin Button’. This critically-acclaimed blockbuster showcases an extraordinary life of a man who was born under unusual circumstances. A timeless literary masterpiece by Richard Yates, ‘Revolutionary Road, stars Leonardo DiCaprio and Kate Winslet. The movie is set during the mid-1950s and portrays the couple’s struggle to come to terms with their personal problems while trying to raise their two children.

All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.

For further press related queries, please contact:
  • Ms. Meghna Girohtra
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