BIG Home Video presents ‘Realities in the Fantasy World’ Releases ‘Luck By Chance’ Home Video
Mumbai, April 9th, 2009: BIG Home Video today released the home video of BIG Pictures and Excel Entertainment’s ‘Luck By Chance’; the slice of life film that gives an insider’s view of the film industry.
Zoya Akhtar marks her directorial debut with an impressive achievement, both in writing and direction. With Farhan Akhtar as the struggler protagonist, and apt support from Konkona Sen Sharma, Rishi Kapoor, Dimple Kapadia, Juhi Chawla, Sanjay Kapoor, Isha Sharvani & Hrithik Roshan, enacting different stereotypes of the film industry, ‘Bollywood’ comes alive. The producers have repeated the last successful pair of ‘Rock On!!’ - Music trio Shankar-Ehsaan-Loy and lyricist Javed Akhtar.
Luck By Chance is a serving of Bollywood life, in which kismet plays a huge role. Here, notions of superstition, fate and destiny underline every life, as grand desires and opportunity converge to form strange patterns. Luck By Chance is a contemporary tale set in a world desperate to escape its own reality.
The critical acclaim that the film has got has not gone unnoticed by BIG Home Video. They have launched a 2 DVD special pack with additional exclusive– never-seen-before content. Apart from the film, the ‘Special Features’ disc contains ‘making of the film’, ‘making of the songs’ and ‘deleted scenes’. With interviews of the cast & crew as the narrative of the making, the DVD pack is a ‘film industry’ case study. This special DVD pack has been released at Rs. 399 and 2 VCD pack at Rs. 149.
The uniqueness of Luck By Chance is that it is uplifting and tragic in equal measures. Even with Bollywood as the backdrop of the film, it is the protagonist’s journey through the maze that takes prominence. Zoya Akhtar comes up with a tight script comprising of some entertainingly credible characters. Editing is crisp and makes good use of montage to lend the ‘great Bollywood circus’ feel. Shankar-Ehsaan-Loy’s musical score is engaging and adds to the momentum. Zoya succeeds in extracting perfect performances from each and every member of the cast. The film is a portrait of an industry quite unlike any other, an observation and expression of what transpires behind the glamour.
Anupama Chopra of NDTV wrote, “What makes Luck By Chance compelling are the layers beneath the laughs”. In the review at UAE Daily, the United Arab Emirates reviewer said, “If Zoya's writing is superb, her execution of the written material deserves distinction marks”. The Times of India said, "Luck By Chance highlights how the film industry gives regard to everything else but the story when making a movie and ironically weaves a fascinating story using that paradox". Kyle Smith of the New York Post found it "gently humorous" and "almost totally lacking in the cynicism, self-hatred and ennui that characterizes inside-Hollywood flicks".
Kulmeet Makkar, Chief Executive Officer, BIG Music & Home Entertainment says, “This is a special project for us. BIG Home Video now and Excel Entertainment now have a long standing relation and this is another step forward. We are delighted with the Luck By Chance home video launch. The movie has impressed both critics and audience. It presents the fantasy world of Bollywood, which the audiences can now own. With a gripping storyline, plethora of the biggest stars & special features, we are sure that the home video will do well”.
The company plans to have a well planned and massive launch across the nation. This would be supported by strategic and optimum promotion across consumer touch points, including effectual mediums like Radio, Internet & PR.
We are sure that this fantasy world will bring all the ‘Luck’ to the team in the real world.
About BIG Music and Home Video:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.
Apart from releasing chart-busting music of Hindi films like Rock On!!, Love Story 2050, Johnny Gaddar and Cash, to name a few, the company has also released titles such as the biggest Bollywood blockbuster of all times – Ghajini as well as movies like Jodhaa Akbar, Welcome and Singh is Kinng on home video.
The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.
BIG Home Video has also released the best of the biggest Hollywood blockbusters straight to your Home. Watch the Oscar-nominated drama, The Kite Runner, a movie about love and betrayal. Grab you’re seats soon with action flicks like The Mummy 3 and Hellboy 2 as they take you through a trip down adventure lane. Follow Leonardo DiCaprio uncover a lead on a major terrorist leader in Body of Lies. Get your dose of superb Sci-Fi and animation with The Clone Wars as Obi-Wan Kenobi and Master Yoda lead the massive clone army in a valiant effort to resist the forces of the dark side.
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