BIG Music comes up with another S-E-L blockbuster
Posted on: February 11, 2009
BIG Music has just released the music of BIG Pictures’ first bilingual film. Titled ‘13B’ in Hindi and ‘Yavarum Nalam’ in Tamil, the film is a supernatural thriller about a middle-class man and his family living on the 13th floor. A new television show is eerily similar to their family and as the show progresses, all the happenings in the show takes place in the family too. The film is directed by National Award winning director Vikram K. Kumar. The film has R. Madhavan and Neetu Chandra in the lead roles and Sachin Khedekar, Murali Sharma and Poonam Dhillon as the supporting star cast. Music has been scored by the hit trio of Shankar-Ehsaan-Loy, who are back with BIG Music after two super successful albums; ‘Rock On!!’ and ‘Luck By Chance’. Hindi lyrics have been penned by Neelesh Misra and the Tamil lyrics by Thamarai.
Shankar-Ehsaan-Loy, who are experimenting with the supernatural genre for the very first time, have again given their very best to the project. There are 8 songs and a haunting theme track in the album. ‘Sab Khairiyat Hai’ sung by Shankar Mahadevan himself, is the quintessential song wishing everyone all the luck and hoping for the same. Radio stations are already going ballistic on this song. ‘Bade Se Shehar Mein’ has Neelesh Misra giving life to the words. The depth of the song in Kartik’s voice, describing the joys of simple and ideal life, leaves one mesmerized. The song is hummable, soothing and sincere. ‘Aasma Odh Kar’ captures the couple in love, in the voice of Shankar & Chitra, romancing each other. This is sure to become the romantic duet of the season and the perfect Valentine song. ‘Oh Sexy Mama!!’ is the dance track that is going to rock the nation. A Tapori song, this track will be the life of the party and the tune of the youth. Baba Sehgal who pioneered Hindi rap in the early 90s, makes a come back. Anushka Manchanda & Loy Mendosa joins in to lend a sultry, surreal feel to the song. Jazzie Gift & Anuradha Sriram replaces Baba Sehgal & Anushka Manchanda in the Tamil version. The promotional music video for the song ‘Oh Sexy Mama’ in Hindi and Tamil was shot recently in Mumbai. The video features Madhavan moving and grooving with top models and dancers - in the most amazing, hip-hop, underground styled video ever to hit Indian TV screens. The same songs have amazing remixes by DJ Gulraj Singh and DJ Shane.
Kulmeet Makkar, Chief Executive Officer, BIG Music & Home Entertainment, says, "We are delighted to be associated with Shankar Ehsaan Loy again. This project is special for us after the success of ‘Rock On!!’ and ‘Luck By Chance’ music. The entire album has tremendous potential. We have received very positive reviews for the music. The songs span across genres and moods and have a new age sound. The song ‘Oh Sexy Mama’ is sure to connect with the youth. The Tamil music tracks will surely be a rage in the South”.
BIG Music is going all out to make sure that the music is available across all platforms. Apart from distribution in large retail format music stores, it is making sure that the album is available across non-music format stores as well. Radio stations in Hindi and Tamil markets have already started playing out the tracks. BIG Music recently distributed special music CDs with a single track ‘Oh Sexy Mama’ to all pubs, discs and gyms in all metros to popularize the track. The song is gaining popularity and the audience is looking forward to the video. BIG Music has aggressive plans to market the music. A high decibel marketing campaign spanning TV, Radio, Internet, Mobile and On-Ground activation is being launched targeting the music audience. Tie-ups with Java Green across their 610 outlets to promote the film, a ‘Date with Madhavan’ on Radio One in Chennai, a music release function with the stars – all activities are set to make the popularity of the music soaring.
We are sure that the music of this thriller is thrilling & stimulating enough for music lovers.
About BIG Music & Home Video:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.
Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On, Love Story 2050, Johnny Gaddaar and Cash, the company has also released blockbusters such as Welcome, Jodhaa Akbar, Singh is Kinng and Rock On!! On home video.
The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.
BIG Home Video has also released the best of the biggest Hollywood blockbusters straight to your Home. Watch the Oscar-nominated drama, The Kite Runner, a movie about love and betrayal. Grab you’re seats soon with action flicks like The Mummy 3 and Hellboy 2 as they take you through a trip down adventure lane. Follow Leonardo DiCaprio uncover a lead on a major terrorist leader in Body of Lies. Get your dose of superb Sci-Fi and animation with The Clone Wars as Obi-Wan Kenobi and Master Yoda lead the massive clone army in a valiant effort to resist the forces of the dark side.
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