BIG Music & Home Entertainment partners with RockeTalk
Posted on: February 6, 2009
BIG Music & Home Entertainment has partnered with RockeTalk to bring an interactive mobile experience to the fans of Farhan Akhtar.
After the release of the much anticipated movie “Luck BY Chance” produced by BIG Pictures and Excel Entertainment on 30th January 2009, BIG Music announces the partnership with RockeTalk. BIG Music has been a leader in embracing digital innovations and with this movie has pushed the bar by bringing the movie and its stars to every handset.
RockeTalk is an application that users can download on their handset for free and experience various facets of the movie. They can read about the movie, browse through the images of the stars, join fans clubs of Farhan Akhtar & Konkona Sen-Sharma, as well as take part in contests.
To download the application one needs to long on to http://lbc.rocketalk.com from a GPRS enabled handset on the GSM network.
Speaking about the initiative, Kulmeet Makkar, CEO of BIG Music & Home Entertainment said “With the movie’s music having reached the top of the charts and with Farhan’s ever-increasing fan base, we felt that we wanted to connect to the consumers innovatively. While the traditional means of advertising brings you the eyeballs, innovations in the digital space brings direct connect with the consumers. We wanted to reach out to the consumers and give them an opportunity to interact with the music and the actors of the film in their personal space.”
Ravi Kumar, CEO of RockeTalk said, "We are delighted to work (on our pilot project for movie promotions) with BIG Music & Home Entertainment, a leader in adopting new technology. Together, we now begin a new era of interactive mobile entertainment to reach the masses globally – going far beyond old-school advertising, building a multi-media brand relationship with the masses. RockeTalk is the first multi-media entertainment company that leverages the social setting with engagement and active participation from the users. With RockeTalk's voice, video and picture capability, it is the next best thing to being there in person."
About BIG Music and Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.
Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On, Love Story 2050, Johnny Gaddaar and Cash, the company has also released blockbusters such as Welcome, Jodhaa Akbar, Singh is Kinng and Rock On!! on home video.
The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.
BIG Home Video has also released the best of the biggest Hollywood blockbusters straight to your Home. Watch the Oscar-nominated drama, The Kite Runner, a movie about love and betrayal. Grab you’re seats soon with action flicks like The Mummy 3 and Hellboy 2 as they take you through a trip down adventure lane. Follow Leonardo DiCaprio uncover a lead on a major terrorist leader in Body of Lies. Get your dose of superb Sci-Fi and animation with The Clone Wars as Obi-Wan Kenobi and Master Yoda lead the massive clone army in a valiant effort to resist the forces of the dark side.
About RockeTalk, Inc.:
RockeTalk was founded in 2005 by Rajiv Kumar, an IIT Mumbai alumni and a proven entrepreneur who previously built and sold Bluetooth® software company WIDCOMM to Broadcom in 2004. RockeTalk’s mission is to help people easily express themselves and socialize through their mobile devices. With an initial focus on mobile-centric, emerging markets, the company first launched a private beta in India in November 2007. RockeTalk is privately-held, venture-backed, and headquartered in San Diego, California, USA with offices in Delhi, India. Learn more at http://www.rocketalk.com.
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