‘Luck By Chance’ on BIG Music
Posted on: December 6, 2008
After the huge success of Rock On!! Music, BIG Music has taken further the association with Ritesh Sidhwani and Farhan Akhtar’s production house, Excel Entertainment and BIG Pictures.
The hit trio of Excel Entertainment & BIG Pictures as producers, music composers Shankar-Ehsaan-Loy and lyricist Javed Akhtar are back with BIG Music with a soundtrack sure to set the charts on fire again. Farhan Akhtar comes back after the success of Rock On! He stars along with Konkona SenSharma, Rishi Kapoor, Dimple Kapadia, Isha Sharwani, Juhi Chawla, Sanjay Kapoor and Aly Khan. Hrithik Roshan has a special appearance in the film. The movie also marks the debut of director Zoya Akhtar.
This year’s biggest musical hit ‘Rock On!!’ has been the Number One bestseller across all music stores, radio & mobile downloads. The album has done extremely well in international markets, with the OST climbing to number 13 on the ‘World Music Charts’ on i-tunes.
BIG Music has carefully gone about strengthening and building a strong distribution network, marketing capabilities, product innovation, dub strategy & complete focus on content and consumer. The company has consciously focused on new age media combined strategically with ATL & BTL mediums, thus successfully moving away from traditional marketing. Apart from this, the company has totally dominated the Home Video charts with blockbuster Indian and International hits, including like Singh is Kinng, Rock On!!, Jodhaa Akbar, Hulk, Kung Fu Panda, Sex and the City, Ironman, Indiana Jones and many more. In fact the company is the exclusive license for distribution & marketing of all titles on Home Video for Warner Home Video, Paramount Home Entertainment, DreamWorks Studios & Universal Studios Home Entertainment.
Kulmeet Makkar, Chief Executive Officer, BIG Music & Home Entertainment says, “We are thrilled with the association with this team again. Rock On!! Music was a great success. We believed in the music and we did focussed distribution and marketing pertinent to the music. ‘Luck By Chance’ has some outstanding music and we are sure with our commitment, this will be another success story.”
With a name like ‘Luck By Chance’, and the impressive lineage, luck appears to be on the right side.
About BIG Music and Home Video
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.
Apart from releasing chart-busting music of Hindi films like Rock On, Love Story 2050, Johnny Gaddaar and Cash, to name a few, the company has also released blockbusters such as Welcome, Jodhaa Akbar and Singh is Kinng on home video.
The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.
Prepare to be wooed as BIG Home Video is bringing out the best of the biggest Hollywood blockbusters straight to your Home with your favourite Marvel characters, Hulk and Iron Man and the best in animation with the lovable Kung Fu Panda. Be set to be a part of the adventure of a life time with Indiana Jones. The Haunting and visionary Dark Knight soars on the wings of untamed imagination. Ring in the New Year in your city with Carrie Bradshaw and her girl friends – the stars of Sex and the City as they promised to keep you entertained with a dash of romance, humour and drama.
All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.
For further release related queries please contact:
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Ms. Snimar K. Kochhar
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