Bring Home the ‘MAGIK’
Posted on: December 1, 2008
BIG Home Video proudly presents the home video of Rock On! A film that has been hailed as “The Coming of age of Indian Cinema” (Times of India). The musical blockbuster of 2008 had director Farhan Akhtar debuting as an actor and a singer. Abhishek Kapoor, the director, also brought to life the histrionics of Arjun Rampal, Purab Kohli, Luke Kenny, Prachi Desai and Shahana Goswami.
Rock On!! Is the story of 4 boys who put together a great band ‘MAGIK”, but never make it. Ten years hence, fate conspires to bring them together again and set them on a journey back to where they left off into a soul-searching pilgrimage and how they relive their unfulfilled dreams.
Rock On! Has been the most awaited movie of the season. And it delivers what it promises: great Music, drama, emotions and strong connect with the characters and the plot. The film’s music composed by the trio Shankar-Ehsaan-Loy; has been the best selling music album since the day it hit the markets. The composers prove that they understand the nuance of the genre and give it all they have.
A tale of bonding, a tale of loss, a tale of following one’s heart, and a tale of rejuvenation, the movie grips the audiences from the beginning. Amazing production designs, terrific performances, top notch cinematography, chart topping music and a 2 DVD special pack, makes this home video a true collector’s edition. The DVD pack includes the movie and bonus features such as Karaoke tracks for all the songs, the making of the film, making of the music, Bonus tracks including Zehreelay, Dandiya & Musafir (Radio Band), deleted scenes and a lot more.
BIG Home Video, who have released the earlier Bollywood blockbusters such as Singh is Kinng, Jodhaa Akbar, Welcome are releasing Rock On!! Home Video. The special edition is priced at Rs 399 and The VCD is priced at Rs 149.
The launch will be supported by an all encompassing marketing campaign across TV, Radio, Print, Outdoor and Internet along with a strong focus on Retail activation and on-ground promotion. The company had earlier released the music of Rock On!! And all these activities around Home Video launch suggest that the idea is to the keep the ‘Rock On!!’ brand alive.
Kulmeet Makkar, Chief Executive Office, BIG Music and Home Entertainment, “We are really excited with the ‘Rock On!!’ home video launch. The music and movie have done very well. The film has many memorable moments; it has contagious energy and optimism. We are sure that people would love to revive this experience. And with the special features, we are positive that the home video would also do very well”.
So, bring home the ‘Magik’ today and relive the entertainment.
About BIG Music and Home Video
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.
Apart from releasing chart-busting music of Hindi films like Rock On, Love Story 2050, Johnny Gaddar and Cash, to name a few, the company has also released blockbusters such as Welcome, Jodhaa Akbar and Singh is Kinng on home video.
The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.
Prepare to be wooed as BIG Home Video is bringing out the best of the biggest Hollywood blockbusters straight to your Home with your favourite Marvel characters, Hulk and Iron Man and the best in animation with the lovable Kung Fu Panda. Be set to be a part of the adventure of a life time with Indiana Jones. The Haunting and visionary Dark Knight soars on the wings of untamed imagination. Ring in the New Year in your city with Carrie Bradshaw and her girl friends – the stars of Sex and the City as they promised to keep you entertained with a dash of romance, humour and drama.
All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.
For further release related queries please contact:
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Ms. Snimar K. Kochhar
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