BIG HOME VIDEO celebrates Aamir Khan's Birthday with the releases of 'GHAJINI'
Posted on: March 14, 2009
March 14, 2009: BIG Home Video is proud to participate in the celebration of Aamir Khan's birthday today by releasing the most awaited Home Video & the biggest blockbuster of all time – Ghajini. An ideal “return gift” from Aamir Khan for all his fans.
If 'Ghajini' was the most awaited film last year, it certainly is the most awaited home video release of this year. With its dream run at the box-office, the home video of the mega blockbuster is sure to peak the home video charts as well. Starring Aamir Khan, Asin, Jiah Khan, Pradeep Rawat in power packed performances, directed by A R Murugadoss, the film has been creating records both in India and abroad.
Ghajini's strength lies in its gripping screenplay. The raw action sequences are amongst the finest you will see in a long, long time. Watching Aamir's character grapple with his 15-minute memory span makes for an engaging watch. It is also a film that ought to be seen for the sheer novelty of its theme and its execution.
Sonia Chopra of Sify gave the movie 4.5 stars and recommended watching it "For the four As—Aamir, Asin, A R Murugadoss and A R Rahman'. Rajeev Masand of CNN IBN gave the movie 3 stars writing: "Ghajini isn't a particularly good film, but entertainment it delivers by the bucketful". Martin D'Souza of Bollywood Trade News Network gave the movie 3.5 stars, noting the flaws in screen play, while praising the action. Taran Adarsh remarked that the movie "is a winner all the way" and gave it 4.5 stars. Nikhat Kazmi of Times of India praised the performance by Aamir Khan as its high point, and awarded 3.5 stars. Zee News described Aamir's performance as his best till date. Sukanya Verma of Rediff gave the movie 3.5 stars. Bollywood Movies review gave it a 4 star for good screenplay, directing and good acting by Aamir Khan and Asin Thottumkal.
In case these reviews and the film itself were not enough, BIG Home Video has launched a premium collector's edition, a 2-DVD pack. Apart from the film, the 'Special Features' disc is full of exclusive, never-seen-before content. The disc contains 'Making of Ghajini', 'Making of the songs', 'Aamir Khan's workout', 'Aamir's injury', 'Deleted scenes' and the now omnipresent 'Ghajini look'. The DVD pack has been released at Rs. 399 and 3 VCD pack at Rs. 149.
Kulmeet Makkar, Chief Executive Officer, BIG Music and Home Entertainment says, “Being associated with the one of the biggest films in Indian Cinema is a proud moment for us at BIG Home Video. We understand the need of our consumers and believe in offering the finest content to our consumers. With our pan-India distribution network we ensure that our products reach the largest audience. We are sure that the Ghajini home video, with its exclusive and special features will make it a true collector's copy.”
The launch will be supported by an all encompassing marketing campaign across TV, Radio, Print, Outdoor and Internet along with a strong focus on Retail activation and on-ground promotion. Contests as well as paid promotions will ensure that the reach and frequency optimization. The company organisation is also looking at partnering key brands for marketing and corporate gifting tie-ups.
There would not be many who would have missed the film and there would be one too many who would want to repeat the experience again. For all of those, 'Ghajini' home video is an essential to their library collection.
About BIG Music and Home Video:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.
Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On!!, Love Story 2050, Johnny Gaddaar and Cash, the company has also released blockbusters such as Welcome, Jodhaa Akbar, Singh is Kinng and Rock On!! on home video.
The company is the exclusive licensee to 3 of Hollywood's prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company has ensured reach for the Bollywood and Hollywood products, not only in urban market but also mass markets.
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