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BIG Music launches Gayatri Mantra by Jagjit Singh


Posted on: November 13, 2008



BIG Music announced the launch of its latest music album “Gayatri Mantra” by Jagjit Singh. The Gayatri Mantra is one of the most potent Vedic mantras and is projected as the most powerful mantra known to mankind. Chanting and listening to the mantra ensures a healthy mind, a fit body and a fulfilling life that one has always wanted to lead. The Gayatri Mantra bestows upon its seeker universal knowledge and helps him find eternal wisdom.

While there are many musical products of similar nature, what sets this album apart is the rendition of the Gayatri Mantra by none other than Padma Bhushan Shri Jagjit Singh. His dulcet voice, emotion-laden rendition and divine expression brings one the closest to experiencing the benevolence of the Gayatri Mantra.

Jagjit Singh has many devotional & Gurbani renditions to his credit. The success of these albums puts him in a league of his own. The soothing effect that Jagjit Singh's voice has on frayed nerves has often been referred to as a stress reliever.

The second product differentiator is the musical composition done for this album. Jagjit Singh has set the mantra recitation in Raag Yaman Kalyan which is also popularly known as the ‘Deepak Raag’. The Raag Yaman Kalyan is an Ujwalit (Enlightening) Raag. Composing the Gayatri Mantra in this raag has strengthened its power.

The Gayatri Mantra is believed to positively affect all our Chakras when heard or chanted along at dawn, noon and dusk.

The third innovation that BIG Music release brings to the consumer is that one album contains three musical variations to suit different personalities and lifestyles.

The first rendition is a pure acoustic version. At times of personal introspection, when all one wants to do is be with one’s self, it is recommend to listen to the acoustic rendition of the Gayatri Mantra.

The second variation is a Gayatri Mantra recitation with a rhythmic music track, ideal to load on the iPod, laptop or playback in the car. The tempo is faster than the previous piece and is recommended for an outdoor situation like walking, driving a car or working in the office. It can also be set as a Ringtone.

The third set is a mid-tempo track with rhythm and harmony. It makes the listener feel one with the world. It can be used for playback in public places like temples, offices, schools etc. It is also, ideal for subscription as a Caller Tune.

Speaking about its foray into the spiritual genre, Kulmeet Makkar, CEO - BIG Music & Home Entertainment commented, “The average citizen today is inundated with news and information that beats his morale down everyday. Economic recession, unemployment, religious fanaticism, peer pressure and insecure personal relationships have a bear-like grip on almost everybody. People are desperately seeking release from their strenuous lifestyle and this is where we come in with our bouquet of spiritual music and audio offerings.

We are proud to have Jagjit Singh on board with this Gayatri Mantra album. Moving ahead we have planned two more albums by Jagjit Singh. This launch will be followed by another spiritual product based on the Mahamritunjay Mantra and a brand-new ghazal album.”

CDs & cassettes will be available on BIG music at all leading stores. Consumers can download ring tones and caller tunes across major telecom networks.

About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.

Apart from releasing chart-busting music of Hindi films like Rock On, Love Story 2050, Johnny Gaddaar and Cash, to name a few, the company has also released blockbusters such as Welcome & Jodhaa Akbar on home video.

The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

Prepare to be wooed as BIG Home Video is bringing out the best of the biggest Hollywood blockbusters straight to your Home with your favourite Marvel characters, Hulk and Iron Man and the best in animation with the lovable Kung Fu Panda. Be set to be a part of the adventure of a life time with Indiana Jones. The Haunting and visionary Dark Knight soars on the wings of untamed imagination. Ring in the New Year in your city with Carrie Bradshaw and her girl friends – the stars of Sex and the City as they promised to keep you entertained with a dash of romance, humour and drama.

All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.

For further details, please contact: Ms. Snimarjyot Kochhar 9324376278 or email at snimar.kochhar@relianceada.com


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