BIG Home Video inks exclusive deal with Warner Home Video
BIG Music & Home Entertainment announces the company’s appointment by Warner Home Video as its exclusive home video licensee for India, Sri Lanka and Bangladesh.
As a part of this strategic co-operation, BIG Music & Home Entertainment will market and distribute VCD, DVD and Blu Ray products from Warner Home Video, whose library, the world’s richest, includes catalogue titles from classic award-winning films such as Gone with the Wind and Doctor Zhivago, Ben Hur, to modern-day blockbusters such as The Matrix Trilogy, 300, and the Harry Potter, Batman and Superman franchises.
The Studio also has a wide repertoire of TV content including popular series such as Friends, Everybody Loves Raymond and The OC and a range of content for children, such as Tom & Jerry and Scooby Doo.
This comes close on the heels of BIG Music & Home Video signing a deal with Universal Pictures International in October 2007. As licensee to these two major Studios, BIG Music & Home Entertainment is steadily consolidating its position in the dynamic home video market.
A very elated Chief Executive Officer of Big Music & Home Entertainment, Kulmeet Makkar says, "It is a very proud moment for all of us at Big Home Video. The exclusive license demonstrates a huge amount of faith that Warner Home Video has shown in us. We are confident that this association will be advantageous not just for both parties, but the movie lovers as well. "
Gregory Economou, Vice President - Warner Home Video International, says, "We look forward to a successful association with Big Music & Home Entertainment, whose ambitions, abilities and resources make it a strong partner with whom to tap into the great potential that the Indian home video market represents. We are delighted to be working together to bring our world-class entertainment to an increasing number of Indian, Sri Lankan and Bangladeshi consumers."
BIG Music & Home Entertainment has a pan-India distribution network that will ensure "reach" for the Warner repertoire, not only in urban markets, but also in all mass markets.
"We understand the importance of localization and we have successfully taken Hollywood content to the common man by localizing the content in various regional languages". Makkar further adds that "As a leader in the fast growing localized content market, we have ambitious plans to ensure that Warner Home Video content is made accessible to as many people in as many languages as possible."
BIG Music & Home Entertainment has plans to release the Warner Catalogue, along with blockbusters such as I Am Legend, 10000 BC, as well as the much anticipated The Dark Knight and Harry Potter & the Half-Blood Prince (releasing in theatres in October).
About Warner Home Video:
With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
About BIG Music & Home Entertainment:
Within a span of its launch a year ago, BIG Music & Home Entertainment, a part of Reliance Big Entertainment (the Entertainment Venture arm of the Reliance Group) has taken significant strides towards its objective of emerging as the leading player in the Indian music, home entertainment and artist management segments.
In addition to releasing music of several Hindi films, ranging from Cash, Dhamaal to Johnny Gaddaar, Rock On, Love Story 2050, etc), BIG Music and Home Entertainment has also entered the regional music genre by releasing Kireedam (Tamil), Marudamalai (Tamil), Kannamuchi Yenada (Tamil), Mitti Wajaan Mardi (Punjabi) and Happy Days (Telugu). The company has also released a number of successful Hindi home video products such as Welcome, Johnny Gaddaar and will soon be releasing the much awaited Jodhaa Akbar.
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