News kick starts “Morcha against Piracy” campaign
the company plans to conduct this campaign for the entire month at several locations in Ahmedabad

Posted on: September 11, 2008

BIGFlix, a part of Reliance Big Entertainment Ltd and India’s largest online and offline movie rental service rolls up its sleeves to fight a battle against piracy, the biggest and the single most challenging hindrance to the entire media and entertainment industry. Aimed at drawing attention and creating awareness about this menace across India, kick started its week long anti piracy campaign at Keshav Baug in Ahmedabad and will run along for a month at various prominent locations in the city. BIGFlix plans to take this campaign it to other cities across India soon in the coming days The Morcha against Piracy campaign kick started its activity with the first kiosk at Keshav Baug. The activity includes BIGFlix employees engaging the trespassers stopping by the kiosk by explaining them the advantages of watching movies with Original DVDs. The anti-piracy campaign is an appeal by BIGFlix to the masses to not to buy pirated DVD / VCDs. People stopping by and showing keen interest are given free movie DVDs.

According to the USIBC – Ernst and Young report, the Indian Media and Entertainment industry loses Rs. 16,000 crores and more than eight lakh jobs annually, due to direct theft and piracy. According to the Federation of Indian Chambers of Commerce and Industry, last year the Indian film industry made 1,146 films and was worth an estimated 2.1 billion dollars.

Commenting on this initiative, Mr. Puneet Sachdeva, Head Operations, Movie Rentals,, said, “Today, the media and entertainment industry is not only losing huge amounts of money due to theft and piracy but lakhs of jobs too. Our “Morcha against Piracy” initiative in Ahmedabad is just the beginning of our quest to eradicate piracy as well as an effort to enrich the home video viewing experience by promoting sale of legitimate and original DVD / VCDs. We aim to take this initiative to the other cities as well in the coming months. So far we have received encouraging response from the masses and expect further positive response during the month long campaign.”

“This campaign initiative is also a call to all the orgainised players in the industry to come together on a single platform to combat piracy in the home video industry and help mitigate this issue in some way” added Mr. Sachdeva.

Currently, has 4 standalone stores, 2 shop-in-shop stores in Ahmedabad. The four standalone stores are located in prime locations such as Judges bungalow (Opp Premchand Nagar), Sal stores at Sal Hospital Road, Mani Nagar at Jawahar Chowk, Paldi stores at Paldi, shop-in-shop with Zapak gameplex at Ambawadi and Reliance Web World store at Shahibaug.

About, the home entertainment division of Reliance Big Entertainment group, India’s largest online and offline movie rental service, currently offers access to 17000 titles. BIGFlix offers the biggest range of premium quality home video content spanning across 13 which includes Indian as well as International languages. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content.

BIGFlix currently has 125 state-of-art stores across 10 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore. The company plans to have 200 stores in minimum 10 cities by March 2009.

BIGFlix, with its portal, also provides on-demand movie download service. It offers the biggest range of premium quality Indian entertainment spanning across 15 Indian languages and is available for the option of either download to own, download to rent at attractive prices or for free streaming.

For further information, please contact –
Rajesh Rana
GCI – PR division of Grey Worldwide
Phone – 022 – 40366138 / 9930377392

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