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BIG Pictures' Sikandar launches its official website www.sikandar.bigflix.com





Mumbai, Thursday, April 16th, 2009: Reliance Group's BIG Pictures launches the official website of its forthcoming movie Sikandar with BIGFlix.com, www.sikandar.bigflix.com to promote the movie across all audiences in India as well as the NRIs across the globe. Sikandar is written and directed by Piyush Jha and produced by BIG Pictures along with Sudhir Mishra.

The microsite www.sikandar.bigflix.com includes all that one would want to know about the movie and much more like trailers, synopsis, videos, gallery, downloads, music. Apart from the regular features, the microsite includes special features like the ‘Making of Sikandar' and the ‘Vox Pop' video. The ‘Making of Sikandar' video has the director, Piyush Jha, the BIG Pictures spokesperson, Mahesh Ramnathan and co-producer Sudhir Mishra sharing the idea, inspiration behind making of the film, unique experiences and challenges during the journey of the shoot of the film respectively. The Vox Pop is another special video that includes the responses of various common people when they are asked a simple question: What would you do if your child found a gun?

Sikandar is a suspense thriller about an adolescent whose life changes drastically when he comes across a gun. The film is written and directed by Piyush Jha and co- produced with Sudhir Mishra, starring Parzaan Dastur, Ayesha Kapoor, R Madhavan, Sanjay Suri, and Arunoday Singh with music by Shankar-Ehsaan-Loy, Sandesh Shandilya and Justin- Uday. The music has been released by Reliance Big Entertainment's Big Music and is all set to hit the screen soon.

Commenting on the launch of the microsite, Mr. Murtuza Kagalwala, Business Head, BIGFlix.com, said, “We are very glad to have created a microsite for SIKANDAR, which is a very one of a kind film which falls into the suspense-thriller category. We have created the microsite very aesthetically keeping in mind the location and the story line of the film. We are already receiving very good response with our online promotions for the microsite and moreover with newly added videos which is the ‘Making of Sikandar' and the Vox Pop we expect the visits to sky rocket till the release of the movie which is very soon. ”

Also, commenting on this, Sudhir Mishra, the co-producer of SIKANDAR, said, “Sikandar is a very special movie since it is one of the very few suspense-thriller genre movies we have had so far in the history of movies in India.”

Piyush Jha, writer/director of SIKANDAR, said “I strongly believe in promoting films through the digital medium with the microsite in a much focused manner and hence very glad to have associated with BIGFlix as a platform to reach all Bollywood movie fans across the globe. We have made a special Vox Pop video based on the central question asked in the story which, also, we will promote aggressively through various online platforms to create the buzz and build the curiosity about the movie”.

About Sikandar:
‘Sikandar' is a film about a young boy who has a dream to play football for the National team. It's about his aspirations and challenges and how his life unfolds when one fine day he finds a GUN on his way to school and what follows. ‘Sikandar' is a suspense-thriller with its heart in the right place. The film stars Parzaan Dastur, the adorable little Sardar from film Kuchh Kuchh Hota Hai, now in his teens, Ayesha Kapur of Black Fame as she makes her come-back as a lead actress this time along with R. Madhavan, Sanjay Suri & introducing Arunoday Singh in key roles.

For more information on ‘Sikandar', log on to the website www.sikandar.bigflix.com

About Reliance Big Entertainment Pvt Ltd:
Reliance Big Entertainment Ltd. (RBEL) ( www.rebe.co.in ) is the flagship media and entertainment arm of Indian conglomerate, Reliance Group, (www.relianceada.com) with significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures.

With investments over USD 1 billion in its Filmed Entertainment business RBEL's motion picture brand, BIG Pictures has built a formidable film production slate in Hindi, English & other Indian languages, which it markets & distributes worldwide. The slate has projects with leading production houses and marquee Indian directors like Vidhu Vinod Chopra, Rakesh Roshan, David Dhawan, Indra Kumar, Ravi Chopra, Farhan Akhtar, and Sudhir Mishra. Shaji N. Karun, Shyam Benegal, Rituparno Ghosh, Buddhadev Dasgupta, M.S Sathyu & Amol Palekar,

On the Hollywood slate, BIG Pictures has development silos with Nicolas Cage's Saturn Productions, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hank's Playstone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures, Brett Ratner's Rat Entertainment and Julia Roberts' Red Om Films.

About BIGFlix.com:
www.broadband.bigflix.com, the movie downloads division of BIGFlix.com offers access to around 1300 titles on its video-on-demand division, BIGFlix.com offers the biggest range of premium quality Indian entertainment spanning across 13 languages in India. The portal offers the biggest, widest library of films; music and Indian entertainment content ranging that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks. The website has tie-ups with other premium channels viz, Star TV, Zoom, Special TV series, NDTV, NDTV Imagine, Raj TV and Care World TV TO showcase their programs for free viewing.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, www.bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own, streaming at affordable price points and subscription offer as well.

BIGFlix.com has innovative, convenient and cost-effective entertainment making Indian cinema, television and music accessible to more than 25 million strong overseas Non Resident Indian (NRI), South Asian population and Indian cinema lovers the world over. The company offers the download to rent and subscription services in its portfolio of operations as well.

For further press release related queries, please contact:
  • Pallavi Deshmukh
    Corporate Communications
    BIGFlix.com
    Cell No: 932155 6801
    E-mail: Pallavi.deshmukh@bigflix.com

  • Joanne D’souza
    BIG Pictures
    M: +91 9321597147

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