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BIGFlix appoints Pankaj Chandra as Chief Lead- Online Business for its Movie Rentals division



Mumbai, Thursday, March 12, 2009: BIGFlix, a part of Reliance Big Entertainment, India’s largest On-line and Off-line movie rental service, announced today the appointment of Mr. Pankaj Chandra as the Chief Lead for its Online Business. He will be responsible for driving the performance of On-line movie rental service at BIGFlix.com. Pankaj will also be driving the Marketing function for the movie rental service of BIGFlix.com

Pankaj brings with him over 15 years of experience in Media, eCommerce and Marketing. Prior to joining BIGFlix.com, Pankaj was working with Kuoni Travels Group as the Vice President –eCommerce. Prior to that, Pankaj served Sify Ltd for a year as the business head for its e-commerce division and another 11 years with Times Group initially as part of Times FM and then as founder member of Indiatimes.com.

Speaking on this key appointment, Mr. Kamal Gianchandani, Chief Operating Officer, BIGFlix.com, said, “Our search for a leader to take BIGFlix.com to sustained success has been on for some time. Pankaj was our top choice because of his track record of driving start-up businesses. As we got to know Pankaj, we were impressed by his emphasis on developing internal talent while reaching outside for new skills, his understanding of the role of culture in a company's success and his personal integrity. Additionally, his simple management style won our respect. ”

Joining on board, Mr. Pankaj Chandra, said, “My journey being a part of various media and online businesses so far has been very exciting and I am really looking forward to my stint with BIGFlix spearheading the online business and marketing activities for the Movie Rentals business”.

About BIGFlix.com
BIGFlix.com, a part of Reliance Big Entertainment, is India’s largest online and offline movie rental service, offering access to more than 20000 titles. BIGFlix.com offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of around 1, 00,000 customers in the country. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content.

BIGFlix.com currently has more than 50 standalone state-of-art stores and 52 shop-in-shop format stores with Reliance Web World across 10 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore. The company plans to have 200 stores in minimum 10 cities by March 2009.

For further press release related queries, please contact:

Pallavi Deshmukh
Corporate Communications
BIGFlix.com
Cell No: 932155 6801
E-mail: Pallavi.deshmukh@bigflix.com

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