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Let's get Lucky

Enter 'Luck By Chance' contest by BIGFlix.com to try your luck.


Chance to win 25 music CDs autographed by Farhan Ahktar & Konkon Sensharma…who knows may be the lucky one.

Mumbai, Wednesday, January 14, 2009:BIGFlix.com, a part of Reliance Big Entertainment Ltd, India's largest video-on-demand and movie rental service plans to bring some luck for the Bollywood audience this season. The portal gives you the chance to participate in LUCK…BY CHANCE Contest, a film by BIG Pictures & Excel Productions.

The first film promotion on the portal began with the Music of the Month contest that commence this week. The contest is a simple two step process towards your fate of wining autographed Luck…By Chance music CDs by Farhan Akhtar and Konkana Sen Sharma. Logging on to www.broadband.bigflix.com and answering two simple questions about the music of the film Luck By Chance is all it takes to put you in the line of destiny. 25 lucky people stand to win from the pool of lucky draws. The winners would be chosen by a lucky dip.

Speaking on this occasion, Mr. Kamal Gianchandani, COO, BIGFlix.com, said, "Luck by Chance' is one of the most awaited movies this year with a very powerful star cast attached to the film. BIGFlix.com which is a destination for all film buffs shall be partnering to promote the film, which will include various initiatives on our acclaimed site and state-of-the-art stores. This film would mark the beginning of some brilliant new careers and it is very exciting for us to be able to be part of that"

A BIG Pictures' representative stated that -"We decided to go ahead with a music contest as the music of the film is already ruling the hearts of the people. Apart from this there will be more of such pre-release online marketing and publicity of the film's music videos, trailers, downloads, movie previews, preview shows and contests. The activities will follow through the post release of the film with meet-n-greet events with the star cast at select cities."




BIGFlix.com will promote Luck by Chance across all 112 stores in 10 cities in the country as well to the international audiences through its Video-on-Demand (VOD) site. The pre-release promotional activities will include online marketing and publicity of the film's music videos, trailers, downloads, movie previews, preview shows, contests and continue with other promotional activities post the movie release like meet-n-greet events with the star cast at select cities.

The film which is set to release on the 30th of January is already ruling the music charts with 'Sapnon Se Bhare Naina' and 'Baawre', songs composed by Shankar, Ehsaan and Loy. Produced by BIG Pictures & Excel Productions, the film portrays different characters who come to the city with startling dreams in their eyes to make it big in Bollywood. Directed by Zoya Akhtar, the film stars Farhan Akhtar Juhi Chawla, Konkana Sen, Isha Shervani, Rishi Kapoor, Dimple Kapadia & has Hrithik Roshan in a special appearance.

So the next time you see a shooting star it's either your luck is heading your way or you just won a CD autographed by Farhan and Konkona Sen Sharma!

About BIGFlix.com
BIGFlix.com, a part of Reliance BIG Entertainment, is India's largest online and offline movie rental service, offering access to more than 20000 titles. BIGFlix.com offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of over 80000 customers in the country. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content.

BIGFlix.com currently has more than 50 standalone state-of-art stores and around 50 shop-in-shop format stores with Reliance Web World across 10 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore. The company plans to have 200 stores in 10 cities by March 2009.

For more information contact:
BIG Pictures
Preeti Puri Sharma
Cell : +91 9323367815
Email : Preeti.Purisharma@relianceada.com

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