~ Will be one of the largest digital restoration and content processing facilities in world ~
~ Will have 1200 employees within a year ~

Mumbai, 7th May 2009…Adlabs Films Limited, a member of the Reliance Group today announced their establishing a BPO business for the media space.

Adlabs Films’ BPO will be one of the world’s largest comprehensive digital restoration and content processing services facilities. Spread over 90,000 sq ft, it will employ 1200 employees within a year and will comply with MPAA (Motion Pictures Association of America) standards.

The BPO is aimed at providing a comprehensive one point solution for the transition from Analog to Digital and Physical Media to Digital Data.

The BPO has already commenced business with 300 employees and has recently obtained a prestigious order for digitization and digital restoration of 1000 films preserved by the National Film Archive of India (NFAI), Pune, a media unit of the Ministry of Information & Broadcasting, Government of India.

“The globalization of media services is well underway. Adlabs is uniquely positioned, having significant and several years of experience in handling film media in various formats. Coupled with the optical fiber network, the comprehensive services of the media BPO enable a distinctive and complete offering to Adlabs’ worldwide clients” said Anil Arjun, CEO, Adlabs Films.

The Adlabs Films’ BPO addresses the needs of content owners: International studios, broadcast and television networks, library owners and mobile companies across the world.

The services of the BPO include: Restoration, Encoding, Transcoding, Compression Authoring, Format & Standards Conversion, Duplication & Dubs, Meta tagging, Repurposing/Versioning, QC & Broadcast Logistics and Archiving.

Over the last 4 months, Adlabs has also successfully transmitted several films over its optical fiber network to distribute movies in the US. This capability opens a floodgate for media services to be carried out in India for major international media clients. The fiber backbone also means greater encrypted security, more flexibility, time savings and price advantages.

About Adlabs Films Ltd:
Adlabs Films Limited (, a member of the Reliance Group, is India’s fastest growing film and entertainment services company with business interests which covering entertainment in films and television.

Adlabs operates BIG Cinemas, India's largest cinema chain with about 430 screens spread across India, US and Malaysia. Adlabs also has a significant presence in the film distribution space with a nationwide presence across India as well as offices in London, New York, Los Angeles and Malaysia

Adlabs Film & Media Services consists of the following businesses: Motion Picture Processing, Film Post Production/DI, Digital Cinema, Studios/Shooting floors, Film and Television Equipment Rental, Visual Effects and Restoration & Image Enhancement. Adlabs also owns Lowry Digital. a premier and prestigious image enhancement entity based in Los Angeles.

Adlabs' television venture, BIG Synergy, is among the top players in the television programming industry.

Further press release related queries please contact:
  • Preeti Puri Sharma
    Vice President, PR
    BIG Pictures
    Cell : +91 9323367815
  • Joanne D’souza
    BIG Pictures
    Cell : +91 9321597147

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