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Adlabs to premiere 'Journey to the Centre of the earth' In Big Digital 3D format
Becomes the first cinema chain to show both 3D & 6D formats


Posted on: September 11, 2008

Adlabs, part of the Reliance Group and India's leading entertainment conglomerate, announced that it will premiere 3D Hollywood blockbuster Journey to the Center of the Earth in Big Digital 3D for the first time at Adlabs’ cinema in Vashi, Navi Mumbai.

Digital 3D technology is a new form of cinema entertainment that allows audiences to experience the latest blockbusters like never before. Hollywood studios are backing the new format with animation hits like Disney’s Chicken Little and concert films like Miley Cyrus/Hannah Montana and U2-3D showing in 3D in US and Europe. Adlabs now brings this experience to India with BIG Digital 3D. Adlabs had also pioneered the use of 6D in the first screen of its type in India in Agra earlier this year through a partnership with Israel-based Cinema Park Network. It now becomes the only cinema chain in India to offer both 3D and 6D formats.

Patrick von Sychowski, Chief Operating Officer – Adlabs Digital Cinema explains the advantages of digital screens over analogue: “The BIG Digital 3D experience is a quantum leap from old analogue 3D that involved red-blue glasses or cumbersome headgear that gave you a headache.” He adds, “Within a few years most Hollywood blockbusters are expected to be made in Digital 3D and we at Adlabs are proud to be bringing this experience to India for the first time.”

Tushar Dhingra, Chief Operating Officer – Adlabs Cinemas said, “BIG 3D Digital is certainly the most superior quality of cinema viewing available in the world today and is clearly the future of cinema. After launching IMAX and 6D, we are excited to offer our patrons yet another cutting-edge international cinema viewing experience at Adlabs.“

Based on the classic Jules Verne novel, Journey to the Center of the Earth is the first live-action feature film to be shot and released entirely in digital 3D. With spectacular photo-real environments and revolutionary new filmmaking techniques, it is an epic adventure, one that takes audiences directly into the heart of the adventure, bringing them along for an unprecedented, wild and visceral ride.

The digital screen – which was earlier operating in the analogue format – has a seating capacity of 272. There are four shows a day. Tickets are priced between Rs. 120 and Rs. 180 and can be booked over the internet at www.adlabscinemas.com, via telebooking on 022 39894040 and through Mobile Box Office.

Adlabs Cinemas is the largest cinema chain in India and presently has 181 screens spread over 70 properties nationwide. It is also building up a sizable international presence, having recently acquired majority interest in Malaysia-based Lotus Five Star Cinemas, and will be operating a 51 screen cinema chain in Malaysia. The international network, in addition to Malaysia, also includes 221 screens covering the East, Mid West and West Coast of USA as also Mauritius and Nepal. It was the first to introduce entertainment destinations to India such as the IMAX experience at the largest dome theatre in the world, 6D cinema and has also pioneered the concept of megaplexes.

About Journey to the Center of the Earth:
Directed by Eric Belvig, the film stars Brendan Fraser as Professor Trevor Anderson, an expert on volcanoes who is on a mission to find his brother Max, along with Max’s son Sean (Josh Hutcherson). A beautiful mountain guide, Hannah (Anita Briem), takes them up a volcano. During an electrical storm, they fall down the volcano tube for miles and miles until they reach the center of the earth. Once there, they encounter prehistoric glow birds, flying piranha, man-eating plants and T-Rex dinosaurs that have been extinct for millions of years, exactly as described in Jules Verne’s classic novel.

About Adlabs Films Ltd:
Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Group, is India’s fastest growing film entertainment company with a dominant position in Film Processing and DI services, television content and is India's largest cinema chain with over 390 screens across US, India and Malaysia. Adlabs is a growing player in the film distribution space with a nationwide presence across India as well as offices in London, New York and San Jose.


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