SING WITH SONU: India's first singing reality show on Radio

  • The contest involved two phases
    • Phase 1 : Breaking of a new single 'Punjabi Please' exclusively on BIG 92.7 FM
    • Phase 2 : Auditions for listeners to have an opportunity of a lifetime to share the stage with Sonu Niggaam concerts
    • Phase 3 : Back to back ROCK concert tour in 5 cities in 5 days
  • Massive hit in listener involvement & interaction in key metros
    • 75000 Auditions & concerts attracted more than 10000 people per city

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