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MEHRAJUDDIN visits BIG 92.7 FM, SRINAGAR to promote the film ‘Sikandar’




  • Finding Music and Soul….BIG Pictures next film ‘Sikandar’
  • Director Piyush Jha discovered Mehrajuddin a 12 year old school boy in Kashmir and gave him an opportunity to sing for his latest film – ‘Sikandar’


Srinagar March 25th, 2009: On Wednesday listeners of BIG 92.7 FM Srinagar had a treat as the child playback singer – Mehrajuddin, who has sung a song in the forthcoming co-production by BIG Pictures & Sudhir Mishra’s production house -CineRaas Ltd ‘Sikandar’, hosted a live on-air show along with RJ Sophie and RJ Haya. The RJs and Mehrajuddin kept the listeners hooked to the stations by singing songs in every link. Mehrajuddin sang the song – ‘Aarzoo’ from the film which is a ‘Naat’ (a traditional hymn sung in School assemblies in J&K). He is a 12 year old school boy discovered by film director - Piyush Jha during his hunt for the film location in Kashmir.

BIG 92.7 FM, India’s No 1 Radio Station, played host to this child protagonist and created a platform for the people of Srinagar to interact with this ‘star in the rising’. To make his visit all the more interesting, BIG 92.7 FM will air his interview live on radio and will also give an opportunity to the listeners to interact with this special child.

Music is everywhere; if that is to be believed, writer & director Piyush Jha just proved it right in his next film ‘Sikandar’. Set to release in April 2009 the film is set in Kashmir and is based on human side of terrorism, which compelled Piyush Jha to maintain the authenticity in every possible way; even in music.

Mehrajuddin is a 12 year old boy, discovery of the director. Piyush Jha found him during one of his location hunting tour to Kashmir. Looking out for school location landed Piyush in the school where a morning assembly was going on and Mehrajuddin was singing the Naat. Piyush describes this as one of his heavenly experiences as the boy sung with his eyes closed and one hand obediently placed on his chest, communicating with the god as the song echoed in the mountains. Piyush immediately decided to make room for this Naat and the boy in his film. A special sequence is written featuring the boy singing the song in the backdrop fitting perfectly in the film. Speaking about this occasion, Mr. Syed Jafery – Station Director, BIG 92.7 FM – Sringar said, “Mehrajuddin has made this city proud with his achievement and hence, we as Srinagar’s No.1 FM station decided to play a host to this budding talent so that he can reach out to all. I am sure people of Srinagar will be thrilled to have this special child with them at their favourite FM station.”

Mehrajuddin belongs from a very traditional Kashmiri family, where he helps his father run his pony riding business and studying in the local school; completely disconnected from the film world. The boy never had singing aspirations until Piyush Jha perused him and his family to let him sing the song.

The other songs are Dhoop Ke Sike written by Prasoon Joshi and composed by Shankar-Ehsaan Loy. Another song is by lyricist Neelesh Misra paying a tribute to the famous Pakistani poet Faiz Ahmed Faiz by taking the opening mukda from his famous ghazal ‘Gulon Mein’, and has penned two new versions. The song has two versions, a slow serene version by music director Justin-Uday and an upbeat version by music director Sandesh Shandilya. The old ghazal is deftly modernized with the use of contemporary singers like Mohit Chauhan and KK and using western orchestration to make the entire experience relevant to these times.

Yash Narvekar & Hrishikesh Kamerkar set a spiritual mood with ‘Allah Hoo’ as lyricist Kumar precisely depicts Sikandar’s quest for finding the right path. A peppy number ‘Manzaraat’ is based on traditional Kashmiri folk music sung in Mehndi functions in Kashmir, sung by Shilpa Rao, adds zing to the album. The album concludes with the youthful song ‘Chaal Apni’ sung by Hrishikesh Kamerkar & Hamsika pulling together a great album which offers a spectrum of emotions and a journey of lifetime.

About the film:
’Sikandar’ is a film about a young boy who has a dream to play football for the National team. It’s about his aspirations and challenges and how his life unfolds when one fine day he finds a GUN on his way to school and what follows. ‘Sikandar’ is a suspense-thriller with its heart in the right place. The film stars Parzaan Dastur, the adorable little Sardar from film Kuchh Kuchh Hota Hai, now in his teens, Ayesha Kapur of Black Fame as she makes her come-back as a lead actress this time along with R. Madhavan, Sanjay Suri & introducing Arunoday Singh in key roles.Log on to the website www.sikandar.bigflix.com

About BIG 92.7 FM:
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.

About Reliance Big Entertainment Pvt Ltd. Reliance Big Entertainment Ltd. (RBEL) (www.rbe.co.in ) is the flagship media and entertainment arm of Indian conglomerate, Reliance Group, (www.relianceada.com) with significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures.

With investments over USD 1 billion in its Filmed Entertainment business RBEL's motion picture brand, BIG Pictures has built a formidable film production slate in Hindi, English & other Indian languages, which it markets & distributes worldwide. The slate has projects with leading production houses and marquee Indian directors like Vidhu Vinod Chopra, Rakesh Roshan, David Dhawan, Indra Kumar, Ravi Chopra, Farhan Akhtar, Sudhir Mishra. Shaji N. Karun, Shyam Benegal, Rituparno Ghosh, Buddhadev Dasgupta, M.S Sathyu & Amol Palekar,

On the Hollywood slate, BIG Pictures has development silos with Nicolas Cage's Saturn Productions, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hank's Playstone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures, Brett Ratner’s Rat Entertainment and Julia Roberts’ Red Om Films.

For press queries kindly contact:
  • Jayita Mukherjee
    Corporate Communication
    BIG 92.7 FM, Delhi
    M : +91 9810541560
  • Syed Yusra
    RJ – BIG 92.7 FM
    M : +91 9419002825
  • Preeti Puri Sharma
    Vice President, PR
    BIG Pictures
    M : +91 9323367815
  • Joanne D'souza
    BIG Pictures
    Cell : +91 9321597147


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