BIG 92.7 FM Kolkatta is No.1 from Day 1 among affluent adults (20–34yr) in 1st ever RAM
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- BIG 92.7 FM's Kolkatta station has transformed itself into a 'MOJAR ADDA'
- The launch campaign based on the adda obsessed bengali's is an instant hit with a strong ATL & on ground connect to activate Kolkatta's BIGGEST ADDA
- Campaign included An Addabaaz contest & extensive on ground interaction with listeners
- Innovations included 'Chumuk on Wheels' – Industry's first LIVE Radio show from a moving OB Bus
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