BIG 92.7 FM brings ‘Rock On!!’ live to Delhi
Posted on: September 8 2008
The Band was “LIVE-IN-CONCERT”
Live performances by Shankar, Ehsaan & Loy, Farhan Akhtar. Also featuring Arjun Rampal, Luke Kenny, Purab Kohli
India’s Biggest radio network, BIG 92.7 FM, leverages great equity to the brand – with ‘Rock On!!’ crew performing LIVE and connecting with the youth.
Delhi’s 100 Chartbuster Station, gave Delhiites a rocking evening with the 'Rock On!!' team performing live on 6 September at the Select City Walk, Saket. This marked the cast’s second live concert in India, with the first being in Mumbai. Much to the delight of the audience, the entire star cast of the movie and Shankar-Ehsaan-Loy performed live on stage. To make the concert all the more exciting BIG 92.7 FM had initiated the ‘Rock with Rock-On!!’ campaign, which had BIG 92.7 FM’s RJs visiting various college campuses and giving a chance to few lucky students to jam with Farhan on stage. The event also marked the culmination of the “Coolest Fresher” contest, a BIG 92.7 FM activity that started a month back. BIG 92.7 FM and the star cast of “Rock On!!” gratified the two “Coolest Freshers” on stage!
Produced by Ritesh Sidhwani and Farhan Akhtar, ‘Rock-On!!’ has been directed by Abhishek Kapoor and cinematographed by Jason West. ‘Rock On!!’ marks the debut of Farhan Akhtar as an actor and singer in the film and Prachi Desai, who was so far the dearest Bahu on the small screen. The movie also stars Arjun Rampal, Purab Kohli, Shahana Goswami and Luke Kenny. The film, which saw a release on August, 29, 2008, has enthralled cine goers with some great foot thumping numbers. The music scored by Shankar, Ehsaan & Loy with Javed Akhtar’s lyrics has struck a chord with millions of music lovers.
BIG 92.7 FM offered a great opportunity for the film to garner nation-wide reach and popularity while connecting to fans across India.
“Delhi’s only 100 Chartbuster Station, BIG 92.7 FM is bringing the best in music and movies together in Delhi, all on one evening, one stage, live –in concert. This is a unique experience that we are bringing to our listeners in Delhi and one that will be remembered for a long time to come.” said Ms. Manisha Tripathi, Station Director - BIG 92.7 FM
Commenting on this association Excel Entertainment’s honcho producer Ritesh Sidhwani said,”Rock On!! is a cult film and I am extremely proud to be able to present this in such a grandeur. Excel entertainment has successfully managed to carve a niche among our variety seeking audiences with films like Dil Chahta Hai, Lakshya, Don and Rock On!! is defiantly turning out to be a milestone in the history of Indian Cinema. I am really happy to be able to perform live with the biggest radio station like, BIG 92.7 FM in the buzzing city of Delhi; it is just reinstating that Rock On!! has already achieved an iconic status among its audiences”.
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