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BIG 92.7 FM's ‘BIG Diwali Bonus' promises Kingsize Diwali


Posted on: October 17 2008

  • BIG 92.7 FM in association with ICICI Bank Credit Card, Reliance Communication, ICI Paints, ICL and Godrej Hi care, is all set to give out Big Bonuses and Big Prizes this Diwali
  • BIG 92.7 FM also launches Raju Srivastav this Diwali to add to the excitement and humour on-air

Sprucing up the festival of lights this year, BIG 92.7 FM is offering a volley of Diwali surprises especially gift-wrapped for its listeners to make this year's festive shopping the biggest yet the most economical affair for them.

Living up to its Suno Sunao, Life Banao! brand line, BIG 92.7 FM is offering Big Bonus – both in cash and gifts this Diwali. Right from on-air content, to music, to winning cash or connecting with celebs….BIG 92.7 FM has stored some great surprises for its listeners this festive season.

As a part of the on-air offering, BIG 92.7 FM, starting from 20 October, will run on-air quizzes across its shows from 7.00 am to 9.00 pm, in which listeners stand a chance to win cash prizes and other goodies like i-pods and laptops. The weekend shows also promises some great Diwali prizes for quiz winners. Starting from 20 October, listeners across the stations need to tune-in during the morning show and evening show and answer some fun questions asked by the RJs or play jackpot games to win cash prizes worth thousands. During the Mid-morning and afternoon shows, listeners can tune-in to win Diwali prizes like i-pods, laptops and many more gratifications.

To add to the on-air excitement, BIG 92.7 FM is also introducing, the king of comedy – Raju Srivastav who will raise the spirit of this Diwali with his unending humour quotient. Raju will present some fun gig like – Raju ki Fuljhadi, Raju ki Ladi, Raju ke Rocket etc.

The Big Diwali Bonus plan is a unique programming format has been exclusively designed to enable BIG 92.7 FM listeners grab attractive bonus both in cash and in gifts.

The high decibel on-ground promotion of the blockbuster property Big Diwali Bonus will be carried out across the cities starting from 20 October. As a part of the on-ground offerings, a funny character – Bonus Baba will be created who will be seen travelling across the city distributing goodies to lucky winners.

Speaking on the occasion, Mr. Anand Chakravarthy,Senior Vice President Marketing, BIG 92.7 FM said “The festival season is all about fun, shopping and gifts! Hence what better way to give a memorable Diwali to our listeners, by giving them Big Diwali Bonus. Also in the current ‘slowdown' scenario, I am sure a ‘Diwali Bonus' would be a jackpot! The campaign will give our listeners an opportunity to win cash and other goodies worth thousands. Diwali does not get bigger than this!”

About BIG 92.7 FM
BIG 92.7 FM, India's No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.

MEDIA CONTACTS
For any information please contact: Nitin Tanksale, Corporate communications, BIG 92.7 FM: 9989501909. Visit us at www.big927fm.com


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